Creative Announces Availability of Aurvana Air Premium In-Ear Earphones

Milpitas, CA (Vocus) May 20, 2009

Creative today announced availability of the Creative Aurvana Air In-Ear Earphones on Creative.com.

The Aurvana Air In-Ear Earphones are ideal for all your digital entertainment while you engage in active pursuits. Precision crafted with flexible and robust nickel titanium memory metal for flexibility and strength, the Aurvana Air In-Ear Earphones' lightweight Flexinum™ EaseFit™ ear-hooks are designed to fit securely around ears. Luxurious champagne-gold finishing and polished metal accents deliver an air of timeless sophistication.

Key product features include:

•     Powered by Neodymium magnet with ultra-thin drivers and acoustically tuned bass slots for earphones with exceptional audio performance
•     Oxygen-Free Copper (OFC) cabling and gold-plated plug enable sonic purity
•     Winner of 2009 Red Dot award for product design, innovation and function
•     Features intuitive cable-fit slider to manage excess cable and includes two pairs of foam ear cushions and an elegant leather pouch for storage and travel
•     Suggested retail price US$199.99

Aurvana Air Audio Specifications:

•     15.5mm Neodymium magnet with high performance diaphragm drivers
•     Frequency response of 20Hz ~ 20kHz
•     Impedance of 32 ohms
•     Sensitivity of 102dB/mW at 1kHz
•     Cable length of 1.2m OFC wires

For more information about the Creative Aurvana Air In-Ear Earphones, please visit http://www.creative-aurvana.com.

About Creative
Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN® MP3 and portable media players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment - anytime, anywhere.

This announcement relates to products launched in the Asia Pacific. Availability is subject to change without notice and may differ elsewhere in the world according to local factors and requirements. Aurvana, EaseFit, Flexnium, Sound Blaster and ZEN are trademarks or registered trademarks of Creative Technology Ltd in the United States and/or other countries. All other trademarks are the property of their respective owners.

Phil O'Shaughnessy
Creative Labs, Inc.
408-546-6773
poshaughnessy @ creative.com

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