Make Your Own Kooky, Cuddly Creature with Smooshies™ Plush Toys
Using over 50 years of experience in the craft industry, Westrim Crafts has developed an innovative new plush toy to help make playtime creative. Smooshies soft and cuddly toys have bodies and parts that can be mixed & matched for endless fun. Now available at select JoAnn and Michaels retail stores nationwide.
Van Nuys, CA (Vocus/PRWEB ) June 2, 2009 -- Using over 50 years of experience in the craft industry, Westrim Crafts has developed an innovative new plush toy to help make playtime creative. Smooshies soft and cuddly toys have bodies and parts that can be mixed & matched for endless fun. Now available at select JoAnn and Michaels retail stores nationwide.
Inspired by the ongoing popularity of Ugly Dolls and handmade "softies," Smooshies are super cute and cuddly plush toys that are interchangeable to provide an open-ended play experience for children ages 3 and up. The creators at Westrim Crafts carefully selected premium fabrics for ultimate softness and durability, and to provide the best possible sensory experience. The touchable textures and bright colors are great for both boys and girls.
Kids of all ages can make their own character by simply using the Velcro® tabs to attach facial features, arms, legs, hair, ears, horns or thingamajigs to the body. Unique characters can be instantly created, or recreated, for an unlimited number of possibilities. Consumer studies have shown that children ages 3 through 9 instinctually understand the playability of Smooshies with minimal instruction.
Abbey Blaszczyk, VP of Product Development, recounted that all the kids who tested the products "loved to cuddle the Smooshies to their face because they're so soft." She also attested that she was surprised how quickly they made unique characters that were far more creative than she could have imagined. With over a decade in the toys and crafts industries Ms. Blaszczyk recalls that "this is the first time (she) could not find a single child or adult who didn't love the product."
Smooshies are now being considered for multiple prestigious toy awards. The complete product line features Smooshies Kits, Bodies and Parts in a variety of shapes, colors and styles. Retails start at $1.99 for Parts up to only $9.99 for Kits and are available at select JoAnn and Michaels stores nationwide. Smooshies will soon be available for purchase online at Joann.com.
Smooshies kooky, cuddly creatures make hours of playtime creative and fun. Interchangeable parts provide the opportunity for open-ended play and provide an outlet for kids to express their feelings and creativity without limits. Focus group studies have proven that Smooshies are fun, easy to use, cuddly and touchable for an array of ages. With such great early success, Smooshies line extensions will be hitting stores shelves soon.
About Creativity Inc.®:
Creativity Inc.® is a leading designer, marketer and distributor of arts and crafts products. The company's jewelry design, scrapbooking, craft organization, home décor and kid's craft products can be found in major craft and mass merchandise retailers across North America, the United Kingdom and Australia. These products are marketed under six brand names: Autumn Leaves®, Blue Moon Beads®, Crop in Style®, DMD®, Hip in a Hurry® and Westrim Crafts®. Westrim Crafts® has been providing quality craft products for over fifty years. Visit Creativity Inc. ® and its brands online at www.creativityinc.com.
Contact:
Iliana McGrath
Creativity Inc.
818.778.3231
www.creativityinc.com
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