City of Industry, CA (PRWEB) July 11, 2012
Today Crown Prince Seafood reaffirmed its commitment to more responsible fishing practices for all of the tuna it sources for its Crown Prince Natural line of products. Mahachai Marine International (MMP) – Crown Prince’s exclusive tuna supplier – is now an International Seafood Sustainability Foundation (ISSF) Participating Company. MMP is the latest tuna processor to join a global coalition of industry, leading scientists and WWF, the world’s leading conservation organization. The organization’s mission is to improve tuna sustainability efforts around the world through science-based improvements, direct industry action and aggressive advocacy.
Sustainably Harvested Tuna a Long Term Goal for Crown Prince
Crown Prince Seafood carries three types of tuna packed under the Crown Prince Natural label: Yellowfin, Albacore and Tongol. These products are packed in Thailand by seafood packer MMP. “Sustainably harvested tuna is our company’s objective and we have committed to sourcing only from companies that are working toward our shared goal,” stated Andréa Linton, Manager of the Natural division of Crown Prince. “We are so pleased to see our supplier become an ISSF Participating Company and gain recognition for their commitment to best-in-class practices.”
MMP’s participation in ISSF underscores a commitment to supporting fishing vessels that are taking improved steps in order to reduce bycatch, increase transparency through observer coverage, maintain product traceability from point of capture, eliminate illegal fishing and improve access to critical data available to scientists and fishery managers. For further information on ISSF and its programs, visit http://www.iss-foundation.org.
Correction: a previous version of this announcement incorrectly stated that ISSF was developing a logo to be included on tuna products. This was an error. Instead, companies may provide direction to the ISSF website.
About Crown Prince Seafood
Since 1948 Crown Prince has provided the finest quality canned seafood to the American marketplace. In 1993, Crown Prince expanded their business into Mexico. Crown Prince has since added Crown Prince Natural and Ocean Prince to their brand lines. As an American family-owned business, three generations of the Hoffman family have dedicated themselves to meeting the needs of the consumer. Today, Crown Prince brands are well known throughout the United States and Mexico.