San Francisco, CA (PRWEB) December 02, 2012
5StarControl has proclaimed their opinion on a report from ecommerce firm Bigcommerce that shows small businesses had 25% more sales this Cyber Monday than the same day a year ago.
Reputation Management Site 5StarControl wrote that small businesses will blossom if they continue to properly use social media networks and other methods of small business marketing online effectively, as shown by the large increase in business recorded this year on Cyber Monday.
Cyber Monday is the internet’s answer to Black Friday. Black Friday is the moniker traditionally given to the day following the U.S. holiday of Thanksgiving which marks the start of the Christmas shopping season and is the busiest shopping day of the year. Cyber Monday is the first Monday following Thanksgiving, and was a termed coined in 2005 by marketing companies as a way to drive people to online stores. In recent years, Cyber Monday has increased in popularity, with millions of people staying home from the mall and taking advantage of many of deals offered by online stores that day. In 2011, over $1.25 billion was spent at online retailers on Cyber Monday alone. In addition to the gains made by small businesses on Cyber Monday, many of them also benefitted from the recent addition of Small Business Saturday, a campaign for small businesses launched three years ago by American Express.
One of the ways that small businesses have been able to make inroads and compete better online is through their use of social networks such as Facebook, Twitter, and Google+. Social networks are internet sites where people are able to form social connections with others from their circles of friends, family, and acquaintances. People can post pictures, and interact quickly with their friends, no matter where they are in the world. Social networks began to grow in popularity at the end of the 1990s with sites like Friendster and MySpace, which have now been supplanted in popularity by Facebook, which is rapidly approaching 1 billion members worldwide. In recent years, businesses have begun taking advantage of social network sites as ways to interact with their customers and promote themselves to a wide audience cheaply and online.
The report of the large increase in Cyber Monday business for small businesses was released by Bigcommerce, an ecommerce software and consulting firm in the United States and Australia. Bigcommerce specializes in creating online sales solutions for many different kinds of businesses, and claims to have more than 25,000 customers in 65 different countries only 3 years after their founding. In addition to ecommerce software and solutions, the company also participates in market research regarding online shopping. For more on effective ecommerce ideas, 5StarControl also recommends the works of media expert Frank Kern.
The report stated that the rise of small businesses on Cyber Monday not only has to do with effective use of advertising, but also with the way that the internet levels the playing field between large and small companies. Effective use of online marketing techniques and careful monitoring of their online reputations can easily put a small business on the same level, or close to much larger resources. Small businesses should take note of this, and do even more to market themselves competently online.
5StarControl is a site about small business news regarding online reputation management.