Austin, TX (PRWEB) September 16, 2012
Josh Loposer, Managing Editor and lead blogger at DigitalMarketer.com, has published a recent blog post in response to Amazon’s latest decision to sell physical products through its line of Kindle apps.
Called a unique advantage by Loposer, Amazon’s ability to sell legitimate, tangible products that people can hold in their hands is “the one thing Amazon can hold over its rivals heads.”
“Amazon’s domination in the retail department hasn’t gone unnoticed by digital marketers by any means,” Loposer writes in the post, “but it does present a challenge for a generation of marketers who cut their teeth on digital products. As a result, it’s not easy for most of us to think in terms of actual, physical products… you know, like the kind they sell at Walmart.”
The implications of such decisions by Amazon could influence other tech companies as well as marketers who now have a whole new arena for distributing products, the blog post said.
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