New York, NY (PRWEB) June 14, 2012
DNA 11, the company that revolutionized the art world with their amazing DNA Art, has unveiled the world’s first genetics lab dedicated to the creation of biometric artwork -- The Lab @ DNA 11.
Since 2005, DNA 11 has been creating the world’s most unique and personalized art by sequencing the individual DNA of customers and turning it into beautiful genetic art.
Now DNA 11 is creating the ultimate laboratory for the advancement of biometric artwork by combining a state-of-the-art genetics lab with the in-house creative team that dreamed up the original DNA Portrait to continue to revolutionize the industry.
“Establishing a genetics lab in the middle of an art factory exemplifies the essence of DNA 11 - the melding of the two worlds of art and genomics,” said Nazim Ahmed, cofounder, DNA 11.
Because the one-of-a-kind genetic art lab is completely in-house, DNA 11 maintains total quality control and the ability to experiment with new ways of visualizing the building blocks of life.
“It’s our take on The Factory -- Warhol’s famous midtown Manhattan studio -- we call it The Lab @ DNA 11 and it provides an inspirational space for artists, creatives and scientists to create truly remarkable biometric inspired products,” said Ahmed.
DNA 11 now owns the end-to-end process of designing, creating and producing DNA art and can pass that efficiency and control on to customers by providing the best possible experience.
The Lab @ DNA 11 helps generate momentum for the company’s ultimate mission of bringing awareness of the power of genetics to the mass market. As genetics becomes an integral part of our future, DNA 11 will continue to help demystify this cutting edge scientific endeavor.
The Lab @ DNA 11 is located at the company’s global headquarters in Ottawa, Canada and provides support services for DNA art production around the globe including DNA 11’s U.S. production facility in Las Vegas, NV.
About DNA 11
DNA 11 is the original creator of DNA Art – the world's most personal form of art that combines design, technology, science and pop culture. DNA 11 creates contemporary custom portraits from DNA, fingerprints and lip prints. Each modern art piece is as unique as the person purchasing it. These one-of-a-kind art pieces can be found in the Museum of Modern Art (MoMA) stores, have been featured in an episode of CSI: New York and can be found in thousands of homes around the globe. Most recently, DNA 11 changed the industry again with the launch of DNA 11 Ancestry Portrait, which visualizes maternal lineage in a custom piece of augmented art. For more information visit http://www.dna11.com.