Dassant Enhances Consumers' Online Shopping Experience

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A new way to shop at dassant.com

Baking mixes are all about convenience and simplicity. Ordering them online should be the same.

Portland, OR (PRWEB) August 12, 2011

Dassant, a national leader in gourmet baking mixes, recently unveiled a fully redesigned online shopping experience. Responding to consumer suggestions, Dassant has developed a cart for its online store that is simple, speedy, and secure.

“Baking mixes are all about convenience and simplicity. Ordering them online should be the same,” says company Founder Scott MacCaskill. “We have streamlined the procedure for a hassle-free checkout process that customers are safe using.”

To make shopping more convenient, purchasers have the ability to order any combination of baking mix flavors. New is the ability to add mixes to their shopping cart right from individual product pages. Additionally, there is an option to view all available flavors on a single page.

Along with the cart revamp the company has opened up the ability for consumers to order any quantity of mixes. While there are no minimum purchase requirements, those who purchase higher quantities will receive a discount on each mix.

Marketing Coordinator Emily Ward-Dickerman explains, “the new pricing structure is tiered. The more mixes a shopper buys the more money they will save. For example, the price of one mix is $6.99. If you purchase 12 mixes you pay only $4.50 per mix. That’s a savings of $2.49 per mix. This offers a better value and opens up more choices for the consumer.”

In addition to the new pricing, shoppers are offered a variety of new opportunities. They are able to browse product reviews of each flavor before purchasing or submit reviews for other potential customers to read. Each flavor features free easy-to-make recipes that they can print off or share with others. The new options continue at checkout where customers who would like to purchase mixes as a gift will be able to compose a special gift message to be included with the order. They also have the ability to upgrade their shipping from ground to a 3-day service.

“These site upgrades facilitate the needs of our customers by giving them easy access to information and options not previously provided,” explains MacCaskill. “We are always focused on providing the best possible products and services to our customers.”

Visit the recently redesigned Dassant website at http://www.dassant.com.

About Dassant Baking Mixes
Dassant has been a leader in providing gourmet baking mixes since 1980. With 12 premium flavor offerings that are simple to make, yet taste as if they were made from scratch, the company has developed a large consumer base both online and in stores.
Quality, Convenience, Satisfacton – that’s Dassant.

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