Entrepreneur.com Selects Datran Media's Email Marketing Solution, adLoyalty, to Increase Relevance of Subscriber Communications
adLoyalty, a single solution for all types of email marketing including acquisition and retention, will enable Entrepreneur.com to manage its customers across every stage of the lifetime sales cycle and provide subscribers with the most relevant content.
New York and Irvine, CA (PRWEB) March 6, 2007 -- Datran Media, a leading provider of performance-based email marketing solutions, today announced Entrepreneur.com is the newest customer to adopt its adLoyalty platform. adLoyalty, a single solution for all types of email marketing including acquisition and retention, will enable Entrepreneur.com to manage its customers across every stage of the lifetime sales cycle and provide subscribers with the most relevant content. With over 400,000 email newsletter subscribers and six million unique monthly visitors, Entrepreneur.com is one of the largest and most popular online business Web sites on the Internet today.
Datran Media developed the adLoyalty concept to serve its technology marketing customers' needs for truly integrated, performance-based marketing and customer loyalty solutions. The adLoyalty platform is similar to an ad server in its ability to identify and deliver relevant messages in real time based on consumers' preferences and requests.
"As our online segments continue to grow, it is increasingly important that we offer content to each of our subscribers that suits their specific interests. Datran Media's adLoyalty service helps us deliver greater value to Entrepreneur.com's growing and diverse audiences," said Chuck Fuller, senior vice president of business development for Entrepreneur.com.
"We are pleased that Entrepreneur.com has selected Datran Media to help deepen the relationships with its subscribers," said Matt Keiser, president of Datran Media. "Every online interaction is an opportunity to engage, and as Entrepreneur.com increases the relevance of its communications, its subscribers and advertisers will both reap the benefits."
About Entrepreneur.com
With over 200,000 pages of content and six million unique monthly visitors, Entrepreneur.com is one of the largest and most popular business Web sites on the Internet. Entrepreneur.com provides business owners with practical information, expert answers from recognized business consultants and a wide range of services designed to solve the challenges of starting, running and growing a successful business.
About Entrepreneur Media Inc.
Entrepreneur Media Inc. is an organization of people dedicated to empowering entrepreneurs worldwide to start and grow successful companies. To provide entrepreneurs with the relevant information they need to make informed decisions, Entrepreneur Media Inc. offers a full range of products and services. Products include: Magazines - Entrepreneur, Entrepreneur's Startups, Entrepreneur Mexico, Entrepreneur Philippines and Entrepreneur Hungary; Web sites - Entrepreneur.com, Smallbizsearch.com, EntrepreneurPress.com, Smallbizbooks.com, and Freebks.com; Book Publishing - Entrepreneur Press, Entrepreneur's eBooks and Business Startup Guides; Also - Conferences and Custom Publishing.
About Datran Media
Founded in 2001, Datran Media is a leading provider of performance-based email marketing solutions that enable the intelligent delivery of targeted and optimized advertisements to consumers. Using proprietary technology, Datran Media's suite of services benefits both list owners and advertisers by matching relevant advertising campaigns with the consumers who are most likely to be receptive to these campaigns. Datran Media's expertise resides in online list management, customer acquisition, email delivery and compliance solutions. For more information, please visit www.datranmedia.com.
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