Austin, TX (PRWEB) November 12, 2012
Digital Marketer’s innovative and industry pulse-reading blog has published a new post on BazaarVoice, which has grabbed on to an increasing trend in the online marketplace.
Josh Loposer, Digital Marketer’s Managing Editor, wrote the post, which in his thoughts proves the idea that digital media agencies are focusing more than ever on what matters most: sales.
“Earlier this week, Austin-based marketing and analytics firm BazaarVoice announced the acquisition of Longboard Media, an eCom ad company with clients like Best Buy, Overstock.com, Newegg,” Loposer wrote in the post. “The trend is unmistakable — digital marketing firms are making big moves towards the world of eCom… because it’s a proven model and impacts profitability in a direct way.”
Loposer went on to make a comparison to what’s happened at the Digital Marketer headquarters, further legitimizing his claim that such decisions are occurring more often.
“The same trend is reflected at Idea Incubator, the mothership from which Digital Marketer was launched. In August, Idea Inc unveiled a new plan to refocus its efforts on e-commerce and product development, leveraging our social media and marketing properties to boost our eCom profile. At the time, it seemed revolutionary. Now, it seems to be a growing movement.”
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