Austin, TX (PRWEB) September 27, 2012
The Digital Marketer blog recently addressed an increasingly important question: what’s better, a company’s website or their Facebook page? Josh Loposer, Managing Editor at Digital Marketer, blogged about the pros and cons in the eyes of an online marketing campaign, and what makes Facebook an intriguing part of it.
“While I have some serious doubts about a Facebook Page being more useful in terms of consumer research, there’s no doubt that a brand page is essential,” wrote Loposer in the blog.
For marketers, this boils down to a good news and bad news scenario, says Loposer.
“On the good side, Facebook is bursting at the seams with traffic, much of it relevant, and it’s a very inexpensive place to promote new products and offers. It’s a gargantuan pocket of traffic that is relevant because it has a tendency to self-select; FB users find you. The downside is that, Facebook is a pretty restrictive environment for marketers and, of course, it’s not exactly a place where you can sell directly,” said Loposer. “It’s also a kind of tricky environment for promotions, since it’s not primarily a marketing channel.”
Loposer’s wit and smarts qualify him as a perfect lead blogger for Digital Marketer, and his opinions and perspectives are shared daily in the DM blog.
Information like this is available for instant access on the Digital Marketer blog, where the best of the best online marketing gurus share their ideas on trends and news flowing through the Internet. It’s part of DM’s continuing efforts to keep marketers across the globe up to date on what’s affecting their business on every landscape.
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