Austin, TX (PRWEB) December 01, 2012
Digital Marketer, the industry leading digital marketing experts, has published their most recent blog post to add to its informative collection of newsworthy topics and issues. The topic for this latest post is HarperCollins and its new attempt to create a digital publishing imprint.
The post was authored by Digital Marketer Managing Editor Josh Loposer, and it focuses on the ever-growing digital book industry.
“Congratulations, fans of the Young Adult fiction, you’re getting your own digital publishing imprint. It’s called HarperTeen Impulse, and it’s 100% digital,” wrote Loposer in the blog. “Even more surprising is the fact that the titles published under HarperTeen Impulse will be priced between $0.99 and $2.99 — the well-known “sweet spot” for moving copies on Amazon.”
According to the post, HarperCollins is breaking from tradition because the new imprint will publish primarily short pieces of work, allowing for a lower price point. “It’s actually a huge step for Harper, not in terms of going digital, but in terms of accepting a new business model,” wrote Loposer.
Information like this is available for instant access on the Digital Marketer blog, where the best of the best online marketing gurus share their ideas on trends and news flowing through the Internet. It’s part of DM’s continuing efforts to keep marketers across the globe up to date on what’s affecting their business on every landscape.
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