... there is no set formula for obtaining top results for digital media campaigns
Hauppauge, NY (PRWEB) May 21, 2012
Active Web Group, Inc. (AWG), the award-winning online marketing company headquartered in Hauppauge, New York, today announced a Free Digital Media Analysis. Today most business owners realize the value of having an optimized website and supportive campaigns such as Linking Building, Email Campaigns, Social Media, Pay-Per-Click and Affiliate Marketing to boost online sales. However, they may be hiring different companies to perform these tasks. Active Web’s free analysis will demonstrate the value of consolidating these initiatives under one umbrella for maximum benefit potential.
“The concept of compartmentalizing one’s media spend at different agencies for each discipline is ‘old school’,” notes Pat Norton, Vice President and Director of Business Development, Active Web Group, Inc. “This activity is called ‘siloing.’ And because each agency doesn’t know about or know what another is doing for the client, collectively they are working against each other,” Norton adds. “This activity greatly dilutes or even totally negates the value of each program to deliver quality leads and increased sales. Businesses may, unknowingly, be spending more and gaining less and less,” he concludes.
What interested parties will learn is that there is no set formula for obtaining top results for digital media campaigns. Initially there will be the need for some adjustments to be made to ensure that each campaign drives quality site traffic. This activity ensures your site is optimized for maximum conversions and increased ROI. Therefore, it is imperative that by integrating media spend the investment can be evaluated and adjusted if need be as a whole.
Active Web Group encourages interested business owners to take advantage of the no-cost analysis. The review is without obligation. Often, when presented with the array of digital media options Active Web has available, many opt to have Active Web Group develop a ‘combine and conquer’ strategy that allows them to actually spend less to realize their online business objectives.
A full-service agency, Active Web Group also has extensive experience in Web Design, Search Engine Optimization (SEO), Programming (all proficiencies including php, asp and asp.net), Email Marketing, Social Media Marketing, Graphic Design, E-Commerce, Magento Ecommerce, WordPress Ecommerce and custom solutions and Pay-Per-Click Marketing.