Austin, TX (PRWEB) September 10, 2012
Digital Marketer’s Managing Editor and lead blogger Josh Loposer wrote a post recently about the newest additions to Amazon’s line of e-readers, and the marketing implications that may result.
“Yesterday, Amazon launched a major offensive, unleashing a handful of new Kindles across a wide swath of price points,” Loposer wrote.
It came as little surprise, Loposer said, because rumors had been flying around for a while. Now that the truth has come out, Amazon has really “brought out the big guns.”
“We knew that Amazon was rushing to get out there first with its new Kindle lineup,” Loposer said in the post. “I wrote about all the tablet rumors a couple of weeks ago, but somehow it snuck up on me all the same. I was watching the Cowboys game, then — KAABLAM! – I saw the commercial featuring not one, but a bunch of Kindle devices that I’d never seen before.”
While debatably a move to compete with the up-coming iPad Mini, Amazon’s release of several Kindle e-readers won’t necessarily win out, Loposer said. It’s too early to tell, but customers will have to wait and see what Amazon’s eventual outcome truly is.
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