Austin, TX (PRWEB) August 09, 2012
The latest blog post from DigitalMarketer.com shared the customer service techniques following a Southwest Airlines promotional snafu, and taught marketers a valuable lesson in the process.
Written by Digital Marketer Managing Editor and blogger Josh Loposer, the post called Southwest’s move a “decent enough strategy, if their credit card processing computer hadn’t gone completely haywire and charged people over and over for a single flight!”
It all started with Southwest’s Facebook campaign to reach three million Likes. Once they achieved the milestone, the airline would offer discounted tickets on select flights.
“As you probably know, you can’t simply offer a discount for a Like on Facebook,” wrote Loposer in the post. “So you have to be a little bit creative with how you design your promotions.”
Southwest announced and promoted their campaign on Southwest.com, “staying within the letter of the FB law,” said Loposer.
The blog post even transcribed a written apology and gesture of goodwill from Southwest to a Digital Marketer employee who fell victim to the mischarges. To view the email, read the entire post here.
Information like this is available on a daily basis on the Digital Marketer blog, where the best of the best online marketing gurus share their ideas on trends and news flowing through the Internet. It’s part of DM’s continuing efforts to keep marketers across the globe up to date on what’s affecting their business on every landscape.
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