Austin, TX (PRWEB) August 18, 2012
Digital Marketer, the industry leading online marketing firm, has published a blog post reviewing the social media impact on the 2012 London Olympic Games. Josh Loposer, Managing Editor and DM blogger, made the connection between the modern games and modern online technology.
“Each Olympics is a global case study for where digital media is at, and how it differs from nation to nation,” said Loposer.
The blog post makes mention of a recent Pew Research poll that said 76% of Americans approve of NBC’s handling of Olympic coverage. According to the poll, “12% of Americans are following the games on Facebook, Twitter, or other social media platforms. Narrow that down to the 18-29 age group, and the number goes up to 31%.”
Other elements of online-based technology playing a role in the Olympic experience have also come to play.
“Streaming video is also breaking Olympic records. While it’s tracking far behind the conventional sources, 17% of those surveyed said they’ve watched the 2012 games on streaming video. The number of live streams is now at 45 million, tripling the total available in Beijing.”
Information like this is available on a daily basis on the Digital Marketer blog, where the best of the best online marketing gurus share their ideas on trends and news flowing through the Internet. It’s part of DM’s continuing efforts to keep marketers across the globe up to date on what’s affecting their business on every landscape.
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