Fairfield, CA (PRWEB) June 27, 2012
Direct Connection Advertising & Marketing is excited to announce a recent extension of their direct marketing service offerings. Integrating press releases and advertising specialty items into existing marketing strategies promises to extend the reach and brand identity of those clients who choose to adopt them.
Direct Connection is committed to strong marketing plans, and offering these new services will further support that commitment. Press releases, in particular, can be a key element for business success by boosting the reach of company news, promotions and contests, and new service offerings.
Founder Anita Nevins says, “We are always surprised when we talk to clients that do not use press releases. This valuable marketing tool can drive traffic to your website while enhancing your brand and adding credibility.”
Major roadblocks for many businesses when it comes to press releases is knowing what to write, what style to write them in, and where and how to distribute them. Direct Connection’s press release service seeks to help to define possible news items, draft press releases around them, and deliver them.
Advertising specialty items (promotional items) also promote a strong brand identity by creating customer promotion and reinforcing the business’s message. “Many companies see these products as ‘giveaways,’ but their purpose should be tied to your overall marketing campaign,” Nevins says. “Then they become quantifiable. There are so many unique, fun products that can be branded with your logo, slogan, and contact information.”
Direct Connection helps businesses brand traditional ad specialty items such as desktop office products, apparel, gifts and incentive products and unique ad specialty items such as smart phone and tablet accessories, thinking putty and seeded paper that grows. They will assist with matching the product to the promotion, designing the look and feel of the items, and planning and scheduling the promotional period.
“Press releases and advertising specialty items are two legs of a strong marketing plan,” Nevins says. “We look forward to bringing these amazing new services to our clients.”
Direct Connection Advertising & Marketing has specialized in the insurance industry for 10 years and provides clients Marketing Plans, Email Marketing, Social Media Marketing, Press Releases, Advertising Specialty Items and Virtual Tradeshows. They partner with businesses that share a progressive approach to marketing.