Chicago & Milwaukee (PRWEB) June 20, 2012
AdGooroo (http://www.adgooroo.com), a leading provider of Digital Marketing Intelligence, and digital agency Rocket Clicks (http://www.rocketclicks.com) today announced results of a paid search marketing program conducted on behalf of online party supply retailer Discount Party Supplies (http://www.discountpartysupplies.com).
As a relative newcomer to the crowded online party supply category, Discount Party Supplies enlisted Rocket Clicks to manage their entire paid search program and achieve two primary goals: increase their impression share and click-through rate.
To maximize success in these objectives, Rocket Clicks utilized AdGooroo’s digital marketing intelligence tools, which enabled the agency to view and gain insight into various aspects of Discount Party Supplies’ campaigns and those of its competitors, including specific keywords, impression share, budgets, ad copy, landing pages and ad coverage (how often their ads show up on the search engine when their keywords are searched by consumers).
Utilizing AdGooroo, the agency was able to identify which of Discount Party Supplies’ campaigns were losing the most coverage and which of their keywords were missing the most impressions. Rocket Clicks also leveraged AdGooroo’s advertiser comparison reports to benchmark Discount Party Supplies’ performance against its top competitors. Specifically, they were able to see where the retailer was losing coverage to each competitor at the keyword level. Armed with this knowledge, Rocket Clicks could then determine whether they needed to increase their bid, concentrate on improving quality score, or both.
Finally, to boost clickthrough rates, Rocket Clicks used AdGooroo’s tools to see Discount Party Supplies’ best-performing ads and ad copy as well as those of their top competitors. Through this insight, Rocket Clicks was able to generate new ideas to help improve Discount Party Supplies’ campaigns.
“Much of improving quality score is improving clickthrough rates. AdGooroo gave us insights into what the competition was doing and their best CTR results. Studying those, we could apply the learning to our own campaigns and see strong results,” said Tom Wolf, paid search analyst at Rocket Clicks.
Within four months of beginning the campaign, Discount Party Supplies’ overall impression share increased by ten percent and their overall clickthrough rate by more than half a percent. In addition, the retailer went from a 30 percent impression share in their brand campaign to a 90 percent impression share.
Altogether, Discount Party Supplies’ robust search marketing program has played a strong role in propelling the retailer into a Top 20 brand in the party supplies category less than two years after launching its retail site.
“Rocket Clicks enlightened me to the power of good technology,” commented John Canetta, Chief Operating Officer at Discount Party Supplies. “AdGooroo really allows you to measure up your company and understand your competition as well as where you are…AdGooroo provides executable information, and Rocket Clicks provides the experts to make the right decisions based on that information.”
“The strong results that Discount Party Supplies experienced in such a short amount of time is a testament to the power that expert search engine marketing and robust competitive intelligence can have on a retailer’s business,” said Richard Stokes, founder and CEO of AdGooroo. “We look forward to continuing our relationship with Rocket Clicks and helping retailers such as Discount Party Supplies continue to make measurable improvements to their online marketing programs.”
Founded in 2004, AdGooroo is a leading provider of Digital Marketing Intelligence that drives competitive advantage for Internet marketers. More than 4,000 advertisers and agencies use AdGooroo’s on-demand tools to tap into the world’s largest database of search and display marketing data and gain actionable intelligence on their top competitors’ keywords, ad creative, backlink data, campaign statistics, budgets and more. For more information, visit AdGooroo.com.
About Rocket Clicks
Rocket Clicks is an industry-leading Internet marketing service agency with an international client book. Based in Milwaukee, Wisconsin, Rocket Clicks selectively partners with industry leaders to develop their marketing efforts – seeking immediate ROI while keeping in mind long-term positioning and strategy. Specializing in a premier link building service called "Link Publicity", search engine optimization, and pay per click advertising, Rocket Clicks’ staff leverages the knowledge gained spending their own time and money on internal sites, so that they can increase the online presence of their clients’ businesses.
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