New York, NY (Vocus) April 23, 2010
Delivering products with environmental benefits is a long-term market opportunity, according to 89 percent of DuPont customers surveyed. More than 95 percent of those surveyed reported that customer demand is a key driver for developing products with an enhanced environmental profile.
DuPont surveyed more than 800 customers around the world in industries spanning food and agriculture, transportation, chemicals and manufacturing, plastics and packaging and electronics to better understand the durability of demand for sustainable products.
“The results of this survey reinforce our belief that there is broad market demand for products with an enhanced environmental profile and that demand is coming from customers,” DuPont Vice President and Chief Sustainability Officer Linda J. Fisher told participants today at the New York Stock Exchange and Yale Green Summit 2010: Celebrating Earth Day at 40. “This trend is here to stay and offers significant growth opportunities for companies which can deliver sustainable solutions. DuPont, with its market-driven science and broad global industry reach, can help address this growing trend.”
Products that deliver inherently safer materials, reduce air and water pollution and improve energy efficiency were noted as the most important environmental benefits, according to survey participants.
DuPont spends about $1.4 billion annually in research and development and introduced 1,400 new products in 2009. Among recent product launches from DuPont were next-generation encapsulant sheets to improve durability and energy efficiency in photovoltaic modules; new polymer innovations that enhance fuel efficiency in automobiles; renewably sourced packaging materials; a solvent-free processing system for printing applications; and a reduced-use-rate insect control product.
DuPont – one of the first companies to publicly establish environmental goals 20 years ago – has broadened its sustainability commitments beyond internal footprint reduction to include market-driven targets for both revenue and research and development investment. The goals are tied directly to business growth, specifically to the development of safer and environmentally improved new products for key global markets.
DuPont is a science-based products and services company. Founded in 1802, DuPont puts science to work by creating sustainable solutions essential to a better, safer, healthier life for people everywhere. Operating in more than 70 countries, DuPont offers a wide range of innovative products and services for markets including agriculture and food; building and construction; communications; and transportation.
DuPont maintains a Market Advisory Panel with more than 2,000 global customers in a wide variety of industries. An online survey was conducted April 14 to April 20, 2010, among the Market Advisory Panel using the MarketTools zTelligence platform. Results were analyzed internally and are owned by DuPont.