Denville, NJ (PRWEB) October 26, 2013
“Without clients you have no practice. You have to make your business known to attract patients,” said Chhoda. “As long as you own your clinic, you’ll never stop marketing. It’s an ongoing process that begins the moment you open your own facility. About 90 percent of your efforts will be directed toward marketing at first and a physical therapy marketing plan will sell your business to patients.”
About 90 percent of a clinician’s efforts will go toward introducing the clinic to the local area. Chhoda added that as therapists gain patients and learn what marketing techniques work best, that effort ratio will be reduced but it will never end. He said clinicians should be realistic when creating their marketing plan and it should include the following information.
Having a physical therapy practice is having a business and must be marketed the same as any other. Chhoda’s new information provides clinicians with the essential elements they must address to attract new patients and retain established clients. Utilizing Chhoda’s checklist, therapists have the keys to increase their visibility and build their brand.
Chhoda’s office can be reached by phone at 201-535-4475. For more information, visit the website at http://www.emrnews.com.
About Nitin Chhoda
Nitin Chhoda PT, DPT is a licensed physical therapist, a certified strength and conditioning specialist and an entrepreneur. He is the author of "Physical Therapy Marketing For The New Economy" and "Marketing for Physical Therapy Clinics" and is a prolific speaker, writer and creator of products and systems to streamline medical billing and coding, electronic medical records, health care practice management and marketing to increase referrals. He has been featured in numerous industry magazines, major radio and broadcast media, and is the founder of Referral Ignition training systems and the annual Private Practice Summit. Chhoda speaks extensively throughout the U.S., Canada and Asia. He is also the creator of the Therapy Newsletter and Clinical Contact, both web-based services to help private practices improve communication with patients, delivery better quality of care and boost patient retention.