Top Brands Partner with Rock 'n' Roll Marathon Series
Elite Racing, Inc. produces nation's largest marathon and half-marathon road racing series.
San Diego, Calif. (Vocus/PRWEB ) May 29, 2007 -- Elite Racing, Inc., the nation's leading producer of marathons and half-marathons, announces New Balance, Saturn, Sugoi, Crocs, Oakley, PowerBar Gel, Accelerade, and Soyjoy have all signed new multi-event partnerships with the San Diego-based sports marketing and management company.
"We are excited to welcome our new partners as we celebrate the 10th anniversary of the Rock 'n' Roll Marathon," said Bruce Herring, president of Elite Racing. "Elite Racing's events offer value and direct interaction with an engaged national audience. Our formula works and continues to attract the attention of many destination cities throughout North America, which means our partners are able to reach out to a growing demographic of healthy, upwardly mobile consumers."
With its signature Rock 'n' Roll Marathon series, Elite Racing produces six musically themed running events coast-to-coast, creating a unique marketing platform for top companies looking to tap into the health and fitness market. Existing multi-event partners include Foot Locker, Spenco Medical Corp., Southwest Airlines, Garmin and Avis.
In 1998, Elite Racing introduced a new brand of running event with the Rock 'n' Roll Marathon, which will celebrate its 10th anniversary on June 3, 2007. The race blended entertainment, health and fitness, charity and tourism. In the following years, Elite Racing established a new event approximately every two years, and plans to add more musical marathons and half-marathons to its national series in the next few years.
The Rock 'n' Roll Marathon series literally turns up the volume on the traditional running event. Two days prior to race day, thousands of runners and walkers browse a "Health & Fitness Expo" complete with products and educational clinics related to active lifestyles. Race day is a city-wide block party for the runners and spectators, featuring live bands and cheerleaders at each mile along the course. Following the race, participants, as well as their friends and family celebrate to a headliner concert. This year, SEAL will perform at COX Arena in San Diego for the Rock 'n' Roll Marathon's post-race celebration. Past performers include Chris Isaac, Brad Paisley, Sara Evans and the Counting Crows.
Currently, the company's six events attract more than 130,000 runners and walkers annually.
About Elite Racing, Inc.
Elite Racing, Inc. is a sports marketing and management company that specializes in producing world-class road racing events for runners and walkers throughout the United States. Its signature musical marathon series began in 1998 with the Rock 'n' Roll Marathon in San Diego, Calif., which will celebrate its 10th anniversary on Sun., June 3, 2007. Over the past nine years, the company has grown to manage a total of six marathons and half-marathons including the Country Music Marathon & ½ Marathon in Nashville, Tenn., the P.F. Chang's Rock 'n' Roll Arizona Marathon & ½ Marathon in Phoenix, Scottsdale and Tempe, the Philadelphia Distance Run and the Rock 'n' Roll Half Marathons in Virginia Beach, Va. and San Jose, Calif. Each event features a live band on entertainment stages, themed water stations and cheerleaders at every mile along the course. Events attract between 15,000 and 35,000 participants.
In addition, Elite Racing also produces the Carlsbad 5000. Known as the "world's fastest 5K," the Carlsbad 5000 is home to 16 world best times at the 3.1-mile distance and welcomes over 10,000 runners and walkers to the streets of Carlsbad, Calif. annually.
For more information about Elite Racing's events visit http://www.eliteracing.com/eventfacts.html
Contact:
Ian Monahan
Elite Racing, Inc.
800-311-1255
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