Memphis, TN (Vocus/PRWEB) January 31, 2011
Elvis Presley Enterprises, Inc. (EPE) announced today that five new international licensing agents have been signed for the King of Rock ‘n’ Roll. Celebrities Entertainment has been appointed as the exclusive European licensing agent, Vega Brands for South America and Brazil, HW Brands Ltd. in Israel, Infiniss in Korea and Merchantwise Pty. Ltd. in Australia and New Zealand. The announcement was made by Carol Butler, Vice President International Licensing for EPE.
“The demand for Elvis product internationally continues to grow every year,” stated Butler. “With such high interest and activity we’ve found it necessary to expand our international agents. We look forward to working with them all.”
“We are honored to be working with the Elvis Presley brand in Australia. The possibilities with such an iconic image are endless,” said Merchantwise Pty. Ltd. Senior Licensing Manager Con Goutzoulas.
“We are very excited to be representing the Elvis Presley brand exclusively in all of Europe. We look forward to working with the existing licensees, as well as expanding the licensee base with new partners in Europe,” said EPE European representative and Celebrities Entertainment Managing Director Ulf Vespermann.
Much of the increased activity can be attributed to the fact that 2011 marks the 55th anniversary of many Elvis firsts including his first RCA single and national hit "Heartbreak Hotel," his first album, "Elvis Presley," his first movie, "Love Me Tender," and his first television appearances on The Dorsey Brothers' "Stage Show," "The Milton Berle Show," "The Steve Allen Show" and "Ed Sullivan." Additionally, the 35th anniversary of Elvis’ passing in 2012 will generate many new licensing opportunities.
The Elvis brand currently has 175 licensees worldwide selling products in 122 countries with approximately 7,000+ active skus or products in the marketplace.
About Elvis Presley Enterprises, Inc.
Elvis Presley Enterprises, Inc. (EPE) is based in Memphis, Tennessee with additional offices in Los Angeles, California. In addition to Graceland and its related attractions in Memphis, including the Heartbreak Hotel, EPE is aggressively involved in a worldwide licensing program, merchandising, music publishing, and television, film, video and Internet projects. For more information on EPE and Graceland, visit http://www.Elvis.com . EPE is a subsidiary of CKX, Inc. (http://www.CKX.com), a publicly traded company listed on the NASDAQ National Market® under the ticker symbol “CKXE.”