Kentucky Ale Will Be the Official Beer of the Alltech FEI World Equestrian Games
The World Games 2010 Foundation today announced Kentucky Ale as the Official Beer of the 2010 Alltech FEI World Equestrian Games.
Lexington, KY (Vocus/PRWEB ) March 10, 2009 -- The World Games 2010 Foundation today announced Kentucky Ale as the Official Beer of the 2010 Alltech FEI World Equestrian Games.
L to R: Terry Johnson, VP Marketing, Alltech World Games Foundation, Pearse Lyons, President, Alltech, Ann McBrayer, President, Kentucky Eagle Distributing, Jamie Link, CEO, Alltech World Games Foundation: Enjoying a toast of Kentucky Bourbon Barrel
Alltech, the title sponsor of the 2010 Games, owns the Alltech's Lexington Brewing and Distilling Company that produces Kentucky Ale, Kentucky Light, and Kentucky Bourbon Barrel Ale. Kentucky Ale products will be the exclusive beer available to the general public at the Kentucky Horse Park during the 2010 Alltech FEI World Equestrian Games.
"For four years in a row, Alltech's Lexington Brewing and Distilling Company has been awarded the Taste of the Bluegrass 'Best Alcoholic Beverage' distinction," said Dr. Pearse Lyons, president and founder of Alltech. "We are excited to provide our global visitors with the opportunity to taste an authentic Kentucky brew as the Official Beer of the Alltech FEI World Equestrian Games."
Kentucky Ale, Kentucky Light and Kentucky Bourbon Barrel Ale are Lexington's only locally-brewed beers. Located in the heart of downtown, Alltech's Lexington Brewing and Distilling Company has been creating award-winning beers since 2000 when its flagship beer, Kentucky Ale, was released. Kentucky Light debuted in 2003, and Kentucky Bourbon Barrel Ale completed Kentucky's Triple Crown of Beers in 2006.
"We are very pleased to announce Kentucky Ale as the Official Beer of the 2010 Games," said Terry Johnson, vice president of sales for the Foundation. "Alltech has been a committed sponsor to the Games from the very beginning, and this extended partnership with Alltech and Lexington's only locally-brewed beers illustrates their dedication to the Games."
The Alltech FEI World Equestrian Games are the world championships of eight equestrian disciplines recognized by the Fédération Equestre Internationale (FEI), and are held every four years. The Games have never before been held outside of Europe; nor have all eight disciplines competed at a single site--both firsts that will be achieved at the Kentucky Horse Park.
The Games will be broadcast on NBC Sports, which has marked the largest commitment to network coverage of equestrian sport in U.S. television history. The 2010 Games are expected to have a statewide economic impact of $150 million, and current sponsors include Alltech, Rolex, John Deere, Ariat International, Inc and Rood and Riddle Equine Hospital. For more information on the 2010 Alltech FEI World Equestrian Games, please visit www.alltechfeigames.com.
About Alltech
Alltech was founded in 1980 by Dr. Pearse Lyons with a mission to improve animal health and performance by adding nutritional value to feed. Alltech is now one of the leading animal health and nutrition companies in the world with approximately 1900 employees in 113 countries. Please visit www.alltech.com for more information.
Alltech is the proud sponsor of the Alltech FEI World Equestrian Games 2010, which will be held in Kentucky, USA.
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