West Chester, OH (PRWEB) May 16, 2011
ESCORT Inc, a leading manufacturer of premium automotive electronic accessories and the world’s best performing radar and laser detectors, announced the return of its very successful national sales and marketing “Drive Into Summer Event.” Debuting in 2010, the “Drive Into Summer Event” event will again be operated alongside ESCORT distributors, dealers, in-house direct sales and big box stores including Best Buy – the “Drive Into Summer Event” will be campaigned at all sales levels including national, regional and local outlets. “We were very pleased with the execution of our Drive Into Summer event. As before, our goal with this national event is to help educate consumers to Drive Smarter during their summer road trips,” said Dave Smidebush, ESCORT’s vice-president of Marketing. “By raising awareness of our industry leading products, we plan on expanding our ESCORT family of protected consumers,” he added.
The Drive Into Summer Event focuses on increasing consumer awareness by presenting ESCORT’s premium automotive accessories, particularly their world class leading radar detectors, in educational marketing communications. ESCORT’s new game changer, the PASSPORT iQ™ (radar and laser detector with GPS NAV), and the industry leading PASSPORT 9500ix™ radar and laser detector will be the lead products in the campaign.
The Drive Into Summer Event is now active and will run through July 10. “As we confirmed last year, our national marketing campaign will have maximum impact as we promote ESCORT products during the key selling events of Memorial Day, graduation, Fathers Day, July 4th and the summer vacation driving season,” said Smidebush. ESCORT and its retail partners will be using TV, print, online, social media, direct mail and point of sale advertising to communicate this limited time offer.
“Summer is the time for people to travel and enjoy the ride,” said John Larson, ESCORT CEO and President. “We have world class products designed to add awareness and safety to their driving experience,” he added. ESCORT’s premium products help consumers feel safe, secure and in control while driving. With ESCORT products, customers don't just drive ... they Drive Smarter.
During the Drive Into Summer Event, ESCORT and participating retailers will offer a free accessory package consisting of ESCORT’s amazing SuperCup windshield mount and an accessory SmartCord (combination straight and coiled cord), a $50 retail value (with detector purchase over $299). ESCORT will continue to offer the very popular Test Drive program where customers can test drive new ESCORT radar detectors for up to 30 days risk free. ESCORT will also continue its detector trade-in program along with the Drive into Summer promotion.
For more information on the Drive Into Summer Event and ESCORT products, call 1.888.8.ESCORT (1.888.837.2678) or visit online at ESCORTRadar.com.
About ESCORT, Inc.
ESCORT Inc. is the leading manufacturer of high-performance radar and laser detectors, GPS enabled navigation and tracking products and other Drive Smarter products. ESCORT manufactures products under the ESCORT, PASSPORT, REDLINE, SOLO, Vector and BELTRONICS brands. The company is headquartered in West Chester, Ohio with its principal manufacturing facility located in Mississauga, Ontario, Canada.