GreeNow Powers New York Launch of New Nespresso CitiZ Machine

Nespresso, the worldwide leader in high-quality premium portioned coffee, continues on its path of creating sustainable corporate practices by partnering with green power company, GreeNow, to power the New York launch event for its new range of machines, aptly called CitiZ.

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As a company, Nespresso has proven its commitment to sustainable practices while also maintaining the highest level of quality that our valued customers have come to expect from us

New York (PRWEB) July 30, 2009

Nespresso , the worldwide leader in high-quality premium portioned coffee, continues on its path of creating sustainable corporate practices by partnering with green power company, GreeNow , to power the New York launch event for its new range of machines, aptly called CitiZ. By using GreeNow's renewable fuel generators, the CitiZ launch party, co-sponsored by Sur La Table and Food & Wine magazine, will bring together over two hundred New Yorkers for an evening of cocktails and food tastings in a sustainable and environmentally-friendly fashion.

GreeNow is the only company in the United States that offers state-of-the-art responsible production equipment running on 100% renewable fuel. By employing these practices, GreeNow has created a new benchmark for the events industry. Events, whether large or small, no longer need to consume as much energy and resources has they traditionally have in the past, a fact that increasing numbers of companies and organizations are acknowledging.

"Whether hosting an event for 100 people or 1,000, people want their events to be greener," said Chris Wangro, partner of GreeNow, "and power is one of the biggest challenges." He continued, "Nespresso has a major sustainability platform for its products and manufacturing practices, so it's great to see the company continuing the sustainability message across the board with this launch event."

Nespresso is dedicated to improving its environmental impact and reducing its carbon footprint, as exemplified by its Ecolaboration program. Ecolaboration is a consolidation of all of Nespresso's sustainability efforts with regards to coffee, coffee capsules, machines and overall operating procedures. In 2003, as part of the Ecolaboration program, Nespresso launched a groundbreaking partnership with the Rainforest Alliance, called the Nespresso AAA Sustainable Quality™ Coffee Program, which is committed to ensuring high quality and sustainability in its coffee supply chain, while at the same time improving the standard of living for farmers and their families. To date more than 40% of Nespresso's coffee is supplied through the AAA Sustainable Quality program and will be more than 80% by 2012.

"As a company, Nespresso has proven its commitment to sustainable practices while also maintaining the highest level of quality that our valued customers have come to expect from us," said Frederic Levy, President, North America. "In keeping with our Ecolaboration program, we are committed to achieving a lower carbon footprint in all of our endeavors, including our events. Working with GreeNow for the New York launch of CitiZ helps us to achieve that goal."

GreeNow
GreeNow was founded in 2006 to offer alternative sources of power for the events industry. Known for using biodiesel in traditionally petroleum diesel equipment, the company leads the industry by providing 100% alternative fuel in its equipment. GreeNow provides generators, solar charged battery packs and recycling, and serves clients with a producer's mindset. For further information, please visit our website at http://www.GreeNow.com.

Nestlé Nespresso SA
Nestlé Nespresso SA, the worldwide pioneer and market leader in highest-quality premium portioned coffee, introduced consumers to the very highest quality Grands Crus to be enjoyed in the comfort of their own homes, as well as to be savoured at locations outside the home, such as gourmet restaurants, upscale hotels, luxury outlets and offices. What transpired was the creation of the unique Nespresso trilogy, a unique combination of the world's highest-quality Grands Crus coffees, smart and stylish coffee machines and exceptional customer service. The culmination of these three elements came to be known as the Nespresso Ultimate Coffee Experience. Headquartered in Paudex, Switzerland with more than 2,500 employees, Nestlé Nespresso SA sells products in more than 50 countries directly to its customers and at the end of 2007 operated more than 117 prestigious boutiques in key cities around the world. For the second year in a row, it was named the fastest growing company within the Nestlé Group and one of its "billionaire brands," having achieved a growth rate of more than 40 percent in 2007. For more information, visit http://www.nespresso.com.

Media Contact:
Julie Levinthal
Maloney & Fox
646-356-8383

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