San Jose, Calif. (PRWEB) January 31, 2012
aimClear announces it will host a full-day Facebook Marketing Workshop Feb. 27 at the Marriott San Jose for marketers looking to increase social market share, boost revenue, increase online engagement and avoid wasteful social media campaigns. The Facebook Marketing Intensive workshop sets the stage for this year’s Search Marketing Expo (SMX West 2012), the premiere search-marketing event at the McEnery Convention Center in San Jose, Feb. 28 to March 1, 2012.
“Our team speaks all over the world about Facebook and social media marketing. This full-day event will give novice and professional online marketers the opportunity to learn actionable takeaways and top-shelf tactics for marketing in the Facebook social space,” said Weintraub, CEO of aimClear and author of Killer Facebook Ads: Master Cutting-Edge Facebook Advertising Techniques.
Weintraub and his staff at search and social media marketing firm aimClear lead a panel of accomplished international marketers for a full-day Facebook marketing workshop, offering an intensive crash course in:
· Facebook demographic research
· Key-performance-indicators (KPIs)
· Community management
· Organic visibility
· Targeting techniques and tips
· Sponsored stories, ads and more.
“It’s a must attend for marketers who understand the importance of personas and demographics. I gained deep insights into the keys of participatory content and how to organically target one’s community by engaging with them,” said Dana Lookadoo, SEO consultant of Yo! Yo! SEO and past workshop attendee. “Marty and his staff share their expertise to help organizations develop successful brand relationships while tapping into a virtual gold mine of thoughts, desires and consumer behavior available nowhere else.”
“Marketers will be armed with the right tools to leverage search to mine social users by conversations; establish and achieve marketing KPIs that span Facebook, YouTube, Twitter, public relations, blogs and more,” said Weintraub.
Registration is now open. For more information on the aimClear® Facebook Marketing Intensive Workshop at SMX West or to register, please visit http://www.searchmarketingexpo.com/west/facebook-marketing.
aimClear® is a Minnesota-based online marketing agency, widely regarded for its radically focused demographic targeting, message testing and guerrilla conversion techniques. The agency is known for its bleeding edge creative tactics and holistic approach to integrated use of social media channels and search. Having trained in-house and agency teams for years, aimClear's system for mapping real-world topical hubs, search data, and user-clusters to social PPC has proven groundbreaking. The aimClear team consists of accomplished international speakers and industry thought-leaders. For more information about aimClear® visit: http://www.aimclearblog.com Follow us on Twitter: @aimClear
Weintraub and his team have marketed clients ranging from iconic brands to small and medium-sized businesses (SMBs) on Facebook since 2006. Client credits include Siemens, Martha Stewart Omni, Blue Cross, The Washington Post, CBS, SecondLife and many others.