Faye has a proven track record of leading teams in understanding what customers need and creating strategies that allow clear communications to meet those needs.
IPSWICH, Mass. (PRWEB) January 05, 2016
In a move that will add considerable experience and expertise to its marketing department, EBSCO Information Services (EBSCO) has hired Faye LaCasse as the Director of Product Marketing. She will oversee marketing efforts for several product lines including e-books, subscriptions and Flipster® digital magazines.
LaCasse spent more than 10 years at Houghton Mifflin Harcourt, where she was a two-time recipient of the Houghton Mifflin Strategic Achievement Award, before moving to Pearson North America. In 10 years at Pearson, she held several positions, including the most recent position of the Director of Marketing, US Learning Services, and earned the Integrated Marketing Services Applause Award in Innovation. LaCasse is a graduate of Stanford University and holds an MBA in Marketing from the Franklin W. Olin Graduate School of Business at Babson College.
EBSCO Senior Vice President, Marketing, Scott Bernier, says that the experience that LaCasse brings to EBSCO will ultimately serve EBSCO customers well. “Faye has a proven track record of leading teams in understanding what customers need and creating strategies that allow clear communications to meet those needs. She will be supervising a strong team that works across a number of areas and we are looking forward to seeing what the combined abilities of this team can produce for our customers.”
About EBSCO Information Services
EBSCO Information Services (EBSCO) is the leading discovery service provider for libraries worldwide with more than 8,000 discovery customers in over 100 countries. EBSCO Discovery Service™ (EDS) provides each institution with a comprehensive, single search box for its entire collection, offering unparalleled relevance ranking quality and extensive customization. EBSCO is also the preeminent provider of online research content for libraries, including hundreds of research databases, historical archives, point-of-care medical reference, and corporate learning tools serving millions of end users at tens of thousands of institutions. EBSCO is the leading provider of electronic journals & books for libraries, with subscription management for more than 360,000 serials, including more than 57,000 e-journals, as well as online access to more than 750,000 e-books. For more information, visit the EBSCO website at: http://www.ebsco.com. EBSCO Information Services is a division of EBSCO Industries Inc., a family owned company since 1944.