Orange Beach, AL (PRWEB) August 2, 2010
FenderSplendor Paint Meter President Allen Willey announced record breaking sales as the auto industry recovery continues to take hold and new and used car dealers enjoy increased car and truck sales. Willey said that FenderSplendor Paint Meter sales exceeded $3,000,000 and over 9,250 gauges since 2005. Willey said; "Car Dealers lose over $1,000 every time they miss paintwork on a vehicle, and a FenderSplendor Paint Meter is the best way to avoid disastrous mistakes."
Allen Willey, President of FenderSplendor, Inc., is a former new and used car dealer owning Chevrolet, Toyota, Nissan, Pontiac and Rolls Royce Dealerships. A little over 7 years ago Willey decided to buy a "paint meter" and found that they were selling for over $700 apiece. He bought an available paint meter and immediately began making plans to manufacturer a gauge exclusively for Car Dealers. This led to the development of the FS 488 Paint Meter. See the FS 488 for Car Dealers
FenderSplendor released the FS 488 in early 2006 at exactly half the price of competitors and sales went "thermonuclear" as Willey calls it. "We were blown away. Three months into selling the FS 488 saw sales exceeding 200 gauges a month."
"We immediately dominated the market but I realized that we could do even better." Knowing that many trade-ins are appraised at night--something competitors didn't realize--Willey began designing an ice blue lighted display for the FS 488. Ice Blue Display Auto Dealer Paint Meter
Taking a page out of Walmart's "playbook" Willey continued to drive the price of the FS 488 lower while offering a longer warranty. A year ago FenderSplendor stunned the competition when they released the new 2010 FS 688 with a larger, lighted display that actually flips over to read 'right-side-up' when measuring the sides of a vehicle. 2010 FS 688 Paint Meter
Willey said he has enjoyed being back in the Auto industry and has also enjoyed the benefits of online marketing. "Today we are adapting to the new Social Media, and our FaceBook page is growing like wildfire. You can see FenderSplendor at: FenderSplendor on FaceBook"
# # #