Edward Howell Joins FetchDog.com as CEO, Company Reports Strong Revenue Growth

Portland, Maine (PRWEB) January 29, 2010

Fetch Enterprises, Inc., a leading online destination for dog lovers that provides quality dog supplies and expert information, announced today that Edward R. Howell has joined the company as Chief Executive Officer. Mr. Howell assumes his responsibilities from David E. Shaw, a founder and chairman of Fetch and Managing Director of Black Point Group LP, who has been serving as acting CEO during the search process.

Mr. Shaw commented, "Ed is an outstanding fit for the FetchDog opportunity, and vice versa. He has extensive executive management experience at "academy companies" in the consumer direct marketing world, with highly relevant expertise in marketing and sales, merchandising, operations and other functions in domestic and international markets. We expect to benefit strategically and operationally from his capabilities as the company continues to expand in response to enthusiastic demand by dog owners. Holiday demand more than doubled over last year, and the company has a number of strategic initiatives underway to further broaden its value to customers. We look forward to Ed's leadership in managing future growth and building a great company."

Mr. Howell most recently served as President of the Levenger Company, a specialty multi-channel retailer with a strong direct marketing business. Previously he had served as Senior Vice President, Chief Retail Officer and a member of the board of LL Bean, Inc., as well as President of Eastern Mountain Sports and the Sorel division of Columbia Sportswear. He is a lifelong dog owner.

Ed Howell commented that, "I'm very pleased to be joining a strong team with a highly motivational mission. FetchDog has harnessed the power of the internet, media, and other direct marketing channels to become a comprehensive resource to dog owners for shopping, advice, networking and entertainment. We believe that we'll be able to reach many millions more customers in the future with a compelling value proposition."

About FetchDog.com
FetchDog is a Portland, Maine based catalog, e-commerce, media and information company dedicated to serving the comprehensive needs of passionate dog owners. The company is widely known for its exceptionally high quality and broad range of dog supplies, including dog beds and dog gates, its state-of-the-art e-commerce platform and catalog, its extensive on-line resources and blogs, and its charitable activities with shelters and other non-profit organizations.

For more information, please visit http://www.fetchdog.com.

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