Romney Surges to Within One Point of McCain in Florida Media Impressions

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Giuliani Falls Further, Trailing Both McCain and Romney

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Using traditional and social media analysis to understand your position among competitors across regions and over time can provide much needed insight in allocating resources for the greatest impact.

Biz360® Inc., the leading provider of media and market intelligence solutions, today released analysis showing John McCain with a narrowing lead among GOP presidential candidates in national and Florida media impressions heading into today's Florida primary. Although McCain's media coverage has remained consistent, Mitt Romney's rivalry with McCain and strong poll numbers have boosted Romney's media impressions in both Florida and nationally. Romney has surpassed Rudy Giuliani and now trails McCain by just one media impression point.

Giuliani, who has focused a great deal of his campaign efforts in Florida, lost his media lead in Florida to McCain on January 15, 2008, and then to Romney during this past weekend. Mike Huckabee continues to struggle for media attention.

The following statistics are based on Biz360's media analysis of print and online news articles from U.S. media sources over the past seven days. Biz360 continuously monitors millions of global news media sources, including both traditional and social media in English and non-English languages, for relevant insights and trends to help improve strategic decision making.

  • Within the last seven days, McCain's media lead in Florida has shrunk from eight percentage points to just one point
  • Hillary Clinton and Barack Obama are nearly tied in Florida media impressions with 39 and 38 percent respectively
  • Nationally, McCain still maintains a significant lead in media impressions with 27 percent, followed by Romney's 20 percent
  • Among bloggers, McCain maintains an eight-point lead over Romney with 24 percent and 16 percent, respectively

"Media positions of candidates, companies and organizations can change quickly," said Tony Priore, chief marketing officer for Biz360, Inc. "Using traditional and social media analysis to understand your position among competitors across regions and over time can provide much needed insight in allocating resources for the greatest impact."

To view charts and graphs showing data on the whole field of candidates, please see our MarketIQ blog post on this topic at http://marketiq.biz360.com/2008/01/mccain-leads-florida-media-impressions.

About Biz360

Biz360 delivers media and market intelligence solutions to Global 2000 business decision makers, providing them with a 360-degree view of their marketplace. The company gathers and analyzes the vast amount of traditional and social media about an organization, its brands, its competitors and its products to deliver real-time insights that help our clients shape market perception, respond to competitive threats, evaluate trends and issues and improve the return on their marketing investments.

Our clients include industry-leading, global companies, such as AAA, Aetna, AstraZeneca and Sun Microsystems. Biz360 can be reached at 866.424.9360 or http://www.biz360.com.

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Tony Priore
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