Chicago, IL (PRWEB) September 19, 2013
With the 2013 Florida Restaurant and Lodging Show taking place later this month in Orlando, foodservice database and analytics firm, CHD Expert reports on Florida’s current lodging and restaurant landscape.
With great weather, world-class amusement parks, natural wonders, and over 1,000 miles of coastline, Florida is a top destination for domestic and international travelers. People come to Florida looking for a nice time and according to CHD Expert’s latest data, Florida leads the country with 367 active resorts, accounting for over 20% of the Nations Resorts. By comparison, the state with the second highest number of resorts in the nation is California with 179, accounting for 10 percent of the national total.
Holding the third place, behind California and Texas, the state of Florida hosts over 6% of the hospitality and lodging market in the US. There are a total of 4,323 different lodging facilities in the state of Florida, 14 percent of which have a restaurant as part of the facility, much higher than the national average of 7.8 percent. Contrarily there are 2,632 hotels and motels in the state that do not include a restaurant, of which over 29 percent offer a complimentary breakfast to their patrons.
In terms of restaurant industry landscape, Florida has 44,811 total restaurants, which makes up 6.5 percent of the total restaurants in the United States of America. Figure 1: Florida Restaurant Breakdown by Market Segment compared to US Market
Florida is a family destination identified by its high percentage of Family Style restaurants. About 12 percent of the restaurants in the state of Florida fall into the “Family Style” segment, defined as a full service restaurant that does not serve alcohol with an average check of $6 to $12. In comparison, this is a much higher percentage than other large states like California (10 percent), New York (10 percent) and Texas (9 percent).
Florida hosts 11.4 percent of the Steak and Seafood restaurants in the United States, and Steak and Seafood restaurants make up 3.8 percent of the Florida market. Varied Menu is most common menu type in Florida, making up 20.5 percent of Florida’s menu type mix, followed by Pizzerias, which make up 10.1 percent. These menu types are similar to the US footprint in these menu type categories. Figure 2: Top 10 Menu Types in Florida Compared to US Market
Florida also hosts a very high percentage of the US menu type totals in Latin and Caribbean menu types, although the numbers of these ethnic restaurants are not substantial compared to the more common menu types. Figure 3: Florida Top 10 Highest Percent of US Menu Types
Similar to the US Market, most Florida restaurants are independent (restaurants that have between 1-9 total units) and not part of a major chain. However in the full service restaurant segment, Florida has a slightly higher percentage of Chain Restaurants than the national average. Figure 4: Full Service Restaurants US Market Vs. Florida Market
Other fortuitous news for aspiring restaurateurs in Florida, is that 49.81 percent of restaurants in Florida have been in business for 5+ years. With the difficult times in the past for restaurants, Florida is coming back fiercely, with over 4400 new openings in the past 12 months.
When evaluating the average check cost in Florida, 23.8 percent of the time the bill ranges between $15-20. The check exceeds $50 less than one percent of the time and under $5 approximately 6 percent of the time. The majority of restaurant menu types that earn over $5 million annually are Varied, Italian and Seafood.
“Florida is a great place to visit and this is apparent when you look at how the states economy is impacted by the tourism industry,” said Nicolas Watson, Global Marketing Manager of CHD Expert. “With Florida’s popular resort culture and wide range of lodging accommodations, this state is designed to cater to the tourism industry. This makes Florida a prime target for businesses who want to sell products to the restaurant and lodging industries, and this recent data helps make the sales process more lucrative and effective.”
To access the most up to date lodging and restaurant information on Florida in its entirety, please contact Nicolas Watson: nwatson(at)chd-expert(dot)com
CHD Expert is the worldwide leader in collecting, managing, and analyzing data for the Away-from-Home Global Foodservice Market. For more than 20 years, CHD Expert is dedicated to supporting foodservice channel members and providing a global vision and an in-depth understanding of the industry (in Europe, North America, and Asia Pacific).
Our objective is to support our clients in their sales and marketing strategies by providing the most comprehensive and accurate foodservice census housing market information for more than 5 million operators worldwide. For more information or learn about all of our products available, please visit CHD-Expert.com.