We decided that our marketing budget was better spent on glasses for Canadians than on TV advertisements and magazines. If we are going to spend the money, why not spend it on our customers
Vancouver, British Columbia (Vocus) May 11, 2009
Continuing its wildly popular free eyeglasses promotion, Clearly Contacts, Canada's largest online optical store, announced today that it is launching the promotion in Toronto on May 11. Based upon past successes with this type of promotion, the company expects an enthusiastic response from carefully placed ads targeting people who live in Toronto.
A special coupon code has been advertised in various locations throughout the city's media. A street team of employees handed out coupon codes throughout the downtown Toronto core this morning, happily surprising early morning commuters. The first 1000 Toronto residents who visit the company's website, http://www.ClearlyContacts.ca , and properly enter the coupon code will receive a free pair of eyeglasses.
The company plans to present this concept in different cities throughout Canada and the US as it has proven to be a very effective marketing tool. "We feel that it works on several levels,'' explains Communications Manager, Jennifer Harvey. ''This promotion is a chance for us to introduce ourselves to a larger audience. Many people are unaware that they can purchase eyeglasses online, and the people who are aware, may not realize how high the quality can be, and how low the prices are."
Clearly Contacts has discovered in the Western Canadian cities where the promotion has already run, that the Free Glasses promotion starts a word of mouth wave throughout the targeted city. "Once people realize the deals that can be found on the ClearlyContacts.ca website, they want to tell their friends and family. Clearly Contacts is a Canadian Company and we decided to put our eyeglasses in the hands of Canadians first," adds Ms. Harvey.
The unique marketing concept is putting Clearly Contacts marketing budget to use in less than traditional fashion. "We decided that our marketing budget was better spent on glasses for Canadians than on TV advertisements and magazines. If we are going to spend the money, why not spend it on our customers," stated Ms. Harvey.
Similar events have previously been launched in Vancouver, Calgary, Edmonton and Seattle this year, and will continue to spread as Clearly Contacts offers free eyeglasses to Canadians across the country. "This form of advertising brings us closer to the community in a way that traditional advertising does not. And it helps a great many people, who might not be able to afford new eyeglasses at this difficult economic time."
Clearly Contacts has quickly grown to become Canada's largest online optical store by creating and sticking with a simple, effective business plan. The company produces state of the art vision enhancement products, offers them at better than competitive pricing, adds in free shipping and in a bold, innovative move, allows customers to pay after they receive the product.
About Clearly Contacts:
Clearly Contacts, a subsidiary of Coastal Contacts, is one of the world's fastest growing online vision care suppliers. Providing contact lenses, eyeglasses and other complimentary vision care products to consumers worldwide, Coastal Contacts is proud to provide an affordable, convenient option for high quality vision care products. With its world class operations in North America, Europe and Asia, Coastal Contacts offers a unique blend of private label and branded products to over 150 countries across the globe. Already #1 in many of its markets, Coastal is rapidly advancing toward its goal of becoming the "World's Optical Store."
For Further Information:
Clearly Contacts Ltd.
604-669-1555 ext. 322