Frostline Prepares Businesses for National Soft Serve Day

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Frostline Frozen Treats is celebrating National Soft Serve Day on August 19. Leading up to the official day, Frostline intends to help restaurants and frozen yogurt businesses highlight the benefits of soft serve ice cream.

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It is really exciting to have a national holiday focus on the product you sell. We hope that we can help our customers make the most out of this special day.

Frostline® Frozen Treats, a brand specializing in dry soft serve and frozen beverage mixes, is celebrating National Soft Serve Day on August 19. Leading up to the official day, Frostline intends to help restaurants and frozen yogurt businesses highlight the benefits of soft serve ice cream. A website URL, http://www.nationalsoftserveday.com, was established for their marketing efforts. On the website, visitors can request a complimentary “Celebration Kit,” download digital marketing materials, register to win a year’s supply of soft serve mix, and gather ideas for ways to celebrate the holiday. “It is really exciting to have a national holiday focus on the product you sell,” said Jamie Schwartz, product marketing manager. “We hope that we can help our customers make the most out of this special day.”

Included in the preparations is Frostline’s fictitious support group, “People Against Ice Cream Related Accidents” (PAICA). The group is working hard to showcase the common pain points of serving hard-packed ice cream, such as “scoop burnout,” “deep dip discomfort” and “lopsided limb." A visit to the brand’s social media pages, such as Twitter and Facebook, will allow people to follow PAICA’s efforts to support National Soft Serve Day.

About Frostline Frozen Treats
Frostline® Frozen Treats, a foodservice brand of Kent Precision Foods Group headquartered in St. Louis, Missouri, has been in the frozen treats business for over 40 years, providing operators with soft serve, frozen yogurt and frozen beverage mixes. Frostline offers low-fat, gluten-free, lactose-free chocolate and vanilla soft serve varieties as well as fat-free, gluten-free vanilla and chocolate frozen yogurt mixes. Flavor packets allow operators with multiple machines or who feature seasonal flavors to expand their frozen dessert menu 15 or more times. Simply Smoothies™ smoothie base mix only requires the addition of fruit and ice for creamy, cravable smoothies. For more information, visit the company’s website at http://www.frostlinefrozentreats.com, “like” Frostline Frozen Treats on Facebook, or follow on Twitter and Google+.

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Jamie Schwartz
@FrostlineFrozen
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