Cincinnati, OH (PRWEB) June 29, 2012
In today's changing economic environment, non-profit organizations must think outside of the box in order to maintain current levels of service with shrinking fundraising revenue. Over the last few years, several new companies have sprung up to offer unique fundraising opportunities that do not require supporters to reach into their pockets to contribute financially.
A common fundraiser that non-profits have been taking advantage of relates to shopping for a cause. In these fundraisers, supporters simply select a non-profit to support and a portion of their online purchase gets distributed back to the non-profit organization. Although many non-profits have attempted this program, not everyone recognizes its full potential. Following the below recommendations will greatly improve non-profit organizations' success rate - unlocking the true value of these programs and potentially making this one of their most important annual fundraisers.
1. Spread the Word
Non-profits should first examine all communication channels used in talking with their supporters. This would include email blasts, social media posts, newsletters, website, blog posts, etc. Supporters believe that this is a great type of program; however, as they are human, they can easily forget about the program when shopping online. Rather than tucking key messages about the program at the bottom of a newsletter, send out a communication featuring the program, and only the program, to your supporter base. In parallel, post similar messages via social media outlets (such as Facebook) - which may target additional internet-friendly supporters. Furthermore, non-profits should spread the word on a schedule - providing supporters with a consistent reminder of the program and how simple it is to contribute.
2. Simplify, simplify, and simplify
One of the main challenges with these shopping programs is that they get too confusing for supporters by offering way too many choices when shopping online. Fundraisers such as Fundinco.org simplify this greatly by featuring only one online shopping merchant - which happens to be one of the largest online retailers in the world - where supporters can virtually purchase anything they choose.
3. Leverage Existing Marketing Content
One of the most critical components in a fundraiser is marketing. High quality programs will offer non-profit organizations customized, professionally developed marketing collateral such as website banners, printable flyers, and even email content that is ready for distribution.
4. Think Outside of the Box
Non-profits continually find ways to maintain operations even when donations are shrinking year over year. Non-profits should bring this same thinking to these shopping fundraiser programs. For example, Fundinco.org has worked with humane societies to provide customized leashes and nylon cinch bags to further promote the program to their adopters.
5. Change Supporter Behavior
Non-profits should provide new ideas and examples of how supporters can simply change their shopping behavior and support their cause. For example, a humane society launched a promotion that urged their 5,000 supporters to begin purchasing their pet's food and supplies through the program. If only 50% of the humane society's supporters change only half of their monthly spend through the program, the humane society stands to earn over $25,000 per year in incremental fundraising. Fundraisers such as Fundinco.org offer promotions non-profits can launch with their supporters throughout the entire year - further changing their behavior and increasing the program's chances for success.
By following these simple guidelines and spending 1-2 hours per month, non-profits can unlock the true value of these programs.
Register for the Fundinco.org fundraising program for free.
Fundinco.org, owned and operated by Fundinco LLC, is a leader in helping non-profits achieve their fundraising goals through meaningful and creative solutions. The company’s core platform allows non-profit organizations to raise funds without asking supporters to reach directly into their wallets. Instead, supporters of an organization simply shop at one of the world’s largest online retailers and that organization earns a commission on those purchases. Fundinco.org provides marketing tools and personalized support to its members which has proven to be a key to success for the program.