New Paper Reveals the Keys to Capturing Generation Y Market Share

Albany, NY (PRWEB) December 11, 2008

A new paper from Media Logic, a BtoB Magazine top agency and top direct marketing firm, discusses how the current economic crisis will shape the purchasing behavior of Generation Y. Media Logic's new paper, The Impact of Today's Financial Crisis on Generation Y, is now available for download at http://www.mlinc.com/generationy .

The Impact of Today's Financial Crisis on Generation Y is a must-read for marketers looking to successfully tailor marketing strategies and product development to this audience. The insights highlighted will provide the foundation for targeting Gen Yers and capturing a greater share of this marketing segment. Topics discussed include:

• How Generation Y will be impacted by the current financial crisis
• What attributes Gen Y looks for in a brand and why
• How to create brand allegiance with Gen Y

"Generation Y is young, smart, know what they want and, up until this point, have found a way to get companies to pay them mind," says Josh Martin, marketing director at Media Logic. "They are a force. Not only are they large in sheer numbers, but they have the technology and desire to work in concert with one another to effect change. They certainly have the ability to break brands, but brands that are positioned correctly can also the reap benefits of a lifetime of brand allegiance."

Click here to listen to a podcast from Josh Martin as he discusses the keys to capturing the Generation Y market.

Download the Paper to Learn How to Successfully Market to Generation Y
The four-page, free paper The Impact of Today's Financial Crisis on Generation Y is now available for download at http://www.mlinc.com/generationy and offers insightful tips about successfully marketing to this important market segment.

If you are looking for ideas that you can use to make an immediate impact and capture your share of the Generation Y market, Media Logic encourages you to take the agency for a test drive. Go to http://www.mlinc.com/testdrive and tell us about your specific challenge and we will provide you with a top-line list of real recommendations.

About Media Logic:
Media Logic is a strategic marketing and communications firm specializing in brand development, revenue generation, marketing planning and integrated communications. Founded in 1984, Media Logic is headquartered in Albany, NY, with a West Coast office in Oakland, CA. With annual capitalized billings in excess of $63 million, the agency provides marketing services for a wide range of industries. Consumer/financial services clients include Visa, Trans World Entertainment, MVP Health Care/Preferred Care, Wells Fargo, Penn Mutual, Chase, Wachovia and Capital One. Media Logic is ranked by Advertising Age as one of the nation's top 250 advertising agencies and by PROMO Magazine as one of the nation's top 100 promotion agencies. Visit http://www.mlinc.com for more information.

# # #