Food Bloggers Unite in New DECA Video Series and Site 'Good Bite'

Santa Monica, CA (PRWEB) June 23, 2009

DECA, the digital entertainment company known for creating high-quality online video and communities, announced today its latest property - Good Bite. The groundbreaking online video series brings together the most popular food bloggers to discuss food, share recipes and present step-by-step "how-to" videos. With the tagline "Delicious Made Easy," Good Bite provides the most reliable food information and entertainment online.

"Whenever you get a group of people passionate about food talking to one another, the results are eye-opening, entertaining, and often mouth-watering," says Michael Wayne, CEO of DECA. "Good Bite is a virtual kitchen table surrounded by an enthusiastic group of food experts sharing their love of food."

Together, the participating food bloggers currently have an aggregate reach of 3.5 million unique visitors per month. Their collective expertise ranges from classic American comfort food to international delicacies, kid-friendly meals to romantic dinners-for-two, cooking for special dietary needs to 20-minute meals. They include:

• Shauna and Daniel Ahern, glutenfreegirl.com
• Matt Armendariz, mattbites.com
• Elise Bauer, simplyrecipes.com
• Diane Cu and Todd Porter, whiteonricecouple.com
• Jaden Hair, steamykitchen.com
• Jeanne Kelley, jeannekelleykitchen.com
• David Lebovitz, davidlebovitz.com
• Catherine McCord, weelicious.com
• Deb Perelman, smittenkitchen.com
• Julie Van Rosendaal, dinnerwithjulie.com

Good Bite consists of a weekly panel discussion from a host of these top food bloggers, who tackle a cooking topic and share their easy recipe solutions. Each of their recipes will be demonstrated in how-to videos, supplemented with a fourth recipe from a professional Good Bite how-to cook. The how-to cooks include Jesse Brune (jessebrune.com), David Lawrence (forkingdelicious.blogspot.com), Tracy Metro (tracymetro.com) and Aarti Sequeira (aartilla.blogspot.com).

"The lively conversation and the simple how-to videos are intended for the person who loves food but either doesn't have the time to cook or maybe isn't that skilled," says Jaden Hair of SteamyKitchen.com. "These recipes are guaranteed to be both delicious and easy."

Each discussion will be based around either:

• A particular ingredient, such as chicken or beef;
• A problem-solving solution, such as creating one-pot meals or feeding a family for $10;
• A fun topic, such as identifying your "go-to" dinner or cooking with the one food you can't live without;
• A seasonal treat, such as creating great dishes for Father's Day or fun foods for 4th of July.

Each episode will also include an easy chef tip to make cooking easier, such as how to peel a mango, how to marinate meat in a Ziploc bag, or how to sear chicken.

Good Bite will also feature a section called "The Dish," designed to highlight the best online food content. Good Bite editors will find and review top food sites and feature the best food media on GoodBite.com. The Good Bite audience is encouraged to recommend, rate, and rank these links, creating the best online food index for recipes, tips, how-to articles and video.

In addition to creating original and aggregated content, Good Bite will also keep an eye on emerging food talent online. "We will constantly be looking across the web for new and exciting personalities in the food space," says Robert Gonsalves, Good Bite General Manager.

Viewers will be encouraged to share their thoughts and suggest future topics at http://www.goodbite.com/ .

About DECA:
DECA (Digital Entertainment Corporation of America) was founded in 2007 to create a new model for the online entertainment experience. By identifying, funding, marketing and distributing next-generation digital content, DECA has become one of the leading players in shaping the future of entertainment. With its unique philosophy of recognizing and nurturing personalities and properties distinctive to the digital community, DECA stands alone in the industry by supporting content 'of the web, by the web, and for the web.' Headquartered in Santa Monica, CA, the company was founded by Michael Wayne and Chris Kimbell, who previously held senior roles at Sony Pictures, ABC, and Yahoo! Music. DECA is funded by Mayfield, General Catalyst, Rustic Canyon, and Atomico.

Among its current properties are:
Smosh, smosh.com
Currently the third most-subscribed YouTube channel of all time, Smosh is sketch comedy for teens and young adults by 20-year-olds Anthony Padilla and Ian Hecox. With more than 230 million views, Smosh videos have become a pop culture phenomenon. Their site, Smosh.com, features video extras, robust forums, and a growing community of more than 400,000 registered members, who contribute to more than five million page views each month.

Momversation, momversation.com
Momversation is a video show and website that brings together the web's most outspoken moms to discuss the topics that matter to them. Momversation is hosted by a rotating cast of eight influential mom-bloggers including Heather Armstrong of dooce and Daphne Brogdon of Cool Mom. The community can also "join the momversation" by posting comments and participating in forums.

Project Lore, projectlore.com
Bringing together five dudes, four cameras, and the one and only World of Warcraft, Project Lore is all about putting the best multimedia MMORPG game guides in one place. The site also features a daily video show and a blog about all things WoW. Led by online video star Alex Albrecht, the show follows the progress of a group of level 70 players.

More information can be found at deca.tv.

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