Backlinking was a key SEO strategy for years, but the Penguin update penalizes certain types of backlinks and unnatural link footprints
Reston, VA (PRWEB) June 07, 2012
Conversion Pipeline, a premier Online Marketing Agency, is pleased to roll out its blueprint to assist businesses whose websites were impacted by Google Penguin.
The Google "Penguin" algorithm update in late April 2012 left many websites with a severe decrease in search engine rankings and traffic. Internet marketing firms and SEO companies have been scrambling to find a systematic approach to dealing with websites hit hardest by the update.
Conversion Pipeline has developed an approach to help businesses rebound in the search engines.
“Backlinking was a key SEO strategy for years, but the Penguin update penalizes certain types of backlinks and unnatural link footprints," said Michael Delpierre, CEO of Conversion Pipeline. "Auditing backlinks to weed out those Google devalued or penalized can be a nightmare, and that's where we can really help,” he added. According to Delpierre, auditing and repairing backlinks is a complex process that requires detailed documentation and monitoring.
In addition to auditing backlinks, Conversion Pipeline also helps impacted sites bring their existing webpages and content into compliance with Google Webmaster Guidelines. Delpierre explained, “In the wake of Google Penguin, standards for content have risen dramatically. Conversion Pipeline has developed an approach to meet and exceed those standards, allowing our client's websites to thrive in a post-penguin environment.”
In the online marketing world, shifts in the technological landscape are inevitable. Conversion Pipeline is at the forefront of search technology and can provide any company with the guidance they need to succeed. Moreover, Conversion Pipeline can help companies respond not only to Google Penguin, but to any other online marketing challenge.
About Conversion Pipeline
Conversion Pipeline is a leading online marketing agency helping businesses advertise online and increase their search engine rankings. Through Search Engine Optimization (SEO), Social Media Marketing, Pay-Per-Click (PPC), and Reputation Management, we are able to elevate brand awareness, increase conversion ratios and drive new revenue growth for our clients. For more information please visit http://www.conversionpipeline.com or call us at 877-877-0542.