Nation’s Oldest Home Care Provider Celebrates 30 Years and Rebrands

Griswold Home Care, a leader in non-medical home care, is launching a rebranding effort including a new name, new logo and new website in conjunction with its thirtieth anniversary. This month, the brand name will officially change from Griswold Special Care to Griswold Home Care.

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Griswold Home Care logo image

The redesigned Griswold Home Care logo features a creative fusion of a house and a heart.

Philadelphia, PA (PRWEB) June 11, 2012

Griswold Home Care, the nation’s oldest non-medical home care provider, is celebrating thirty years of excellence and undergoing a full brand makeover. As of this month, Griswold Special Care will be rebranded under the new name Griswold Home Care.

Since its founding in 1982, Griswold Home Care has helped over 80,000 seniors and their families find home care options best suited to their needs. The 30th anniversary is being marked with a complete rebranding effort including an updated brand name, redesigned logo and new website.

At the cornerstone of the rebranding effort is the change in brand name from “Griswold Special Care” to “Griswold Home Care.” The new name, Griswold Home Care, more accurately reflects the services offered by the company. Griswold Home Care refers caregivers who provide non-medical in-home care services to the elderly and disabled with a focus on safe and independent living.

The company’s updated logo is a creative fusion of a house and a heart, which conveys the company’s dedication to compassionate, quality home care. President Graham Weihmiller states that the new logo represents the evolution of Griswold Home Care’s heritage. “It evokes traditions and images from the company’s past and refreshes them, underscoring a steadfast commitment to excellence in all our services,” said Weihmiller.

The new website was designed to simplify the process of finding quality home care for loved ones. The website features several educational resources for seniors and family caregivers including the newly relaunched CaringTimes Blog. Formerly a monthly newsletter, CaringTimes will now be a blog that provides timely tips, advice and information related to senior health and caring for aging loved ones.

Griswold Home Care franchise offices are celebrating the rebrand with clients and community leaders throughout the summer. Cathy Howard, 20-year owner of the Griswold Home Care of Stratford, CT, celebrated with a cocktail party and dinner for Griswold partners and community leaders throughout Fairfield County. Randy Lee Griffin, RN MS HNC, author of Changing the Culture for Dementia Care, spoke at the event.

“Community Based Services are a critical component to quality of care and quality of life for independent living for seniors. The rebrand will bring an added awareness of the services Griswold Home Care provides,” said Griffin.

A leader in the home care industry, Griswold Home Care refers professional caregivers who specialize in a range of non-medical home care needs including Alzheimer's and dementia care, arthritis care, companion care, and rehabilitative care.

Griswold Home Care prides itself on carefully selecting caregivers through the CareAssure Screening System™ which has been developed over 30 years to screen caregivers for competence, integrity and compassion. Less than 5% of caregiver applicants pass this selection process, ensuring that Griswold Home Care refers only the very best caregivers to clients.

As Griswold Home Care launches its new name and revamped look, the company remains dedicated its mission of thirty years: providing the highest quality professional caregivers at an affordable cost in order to preserve each client’s dignity, comfort, safety, well-being and happiness.

About Griswold Home Care:
Founded by Jean Griswold in 1982 in Erdenheim, Pennsylvania, Griswold Home Care is the nation’s oldest provider of non-medical home care. Once a small grassroots organization, Griswold Home Care is now comprised of over 180 territories nationwide. Dedicated to referring caregivers who provide outstanding, compassionate, and affordable service, Griswold Home Care is a leader in the home care industry. To learn more, visit our website at: http://www.griswoldhomecare.com and connect with us on Facebook and Twitter.


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