Hy-Vee Launches Interactive Online Planning with the Grocery Shopping Network

The Grocery Shopping Network is pleased to announce the addition of Hy-Vee Supermarkets to their rapidly growing network of international clients.

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Hy-Vee has enormous growth potential by expanding Hy-Vee.com with the Grocery Shopping Network tools for customer engagement.

Minneapolis (Vocus) June 30, 2009

The Grocery Shopping Network is pleased to announce the addition of Hy-Vee Supermarkets to their rapidly growing network of international clients. Hy-Vee is an employee-owned Midwestern supermarket chain that is currently operating in 7 states and over 220 stores. The Grocery Shopping Network has launched Hy-Vee's new online service capabilities through GSN's industry leading supermarket platform.

Prior to visiting their favorite Hy-Vee Supermarket location, customers will be able to shop their local store's entire inventory at Hy-Vee.com. While visiting the website, clients can add items to a printable shopping list, complete with coupons that can be organized by department for easy shopping. Clients also have the option to add items from a clickable circular, manufacturer coupons, recipes and unadvertised in-store specials. Shoppers can find recipes, on a 64,000 recipe database, to turn the food values they have selected into menus the family will enjoy quickly and easily. Hy-Vee.com will also offer a wide range of educational cooking videos, from real culinary experts, to be viewed online. This helps the consumer save money and time, a valuable benefit from their grocer in difficult economic times.

Grocery Shopping Network's Ad Network also shares revenue with their grocery partners from display advertising of packaged goods products. Hy-Vee Supermarkets will benefit from increased site traffic, sales and satisfaction from clients visiting the new Hy-Vee.com website as well as their participation in our Ad Network program.

Hy-Vee Supermarket clients are now offered state-of-the-art services that help them shop smarter, save time and allows them to have fun with our recipes and innovative cooking videos. This new partnership reflects Hy-Vee Supermarkets' ongoing commitment to provide service that delights their customers and keeps them coming back for more.

"We are excited to partner with Hy-Vee, one of America's leading grocery retailers, to enhance Hy-Vee's online presence for the benefit of their customers and employees," said Andy Robinson, CEO of Grocery Shopping Network. "Hy-Vee has enormous growth potential by expanding Hy-Vee.com with the Grocery Shopping Network tools for customer engagement."

About Hy-Vee, Inc.

With sales of more than $6.2 billion and more than 225 retail stores across seven Midwestern states, Hy-Vee ranks among the top 30 supermarket chains in the nation.

About Grocery Shopping Network, Inc.

Grocery Shopping Network, Inc. connects consumers, retailers and brands through its premier content and software for supermarket websites. The company's services enable consumers to quickly plan a shopping trip or place an order online. GSN provides the shopper the best way to find bigger savings, better meals and faster shopping. Retail grocers experience a strong ROI through increased sales as well as through their participation in GSN's Ad Network™. The GSN Ad Network™ exclusively delivers sales information to over 4,000 retail grocery locations in the top US markets. The GSN Ad Network™ is an extremely efficient and effective online advertising channel for CPGs by placing relevant offers to grocery shoppers at the precise moment they are deciding what to buy. The company's analytics offering, GSN Insights™, provides proof of the direct ROI created when a brand advertises with GSN by measuring the effectiveness and sales lift of the advertisement. To find out more visit: http://www.groceryshopping.net.

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