New York, NY (PRWEB) September 12, 2012
Andre Agassi, eight-time Grand Slam champion, and Gil Reyes, internationally renowned trainer to the world’s greatest athletes—together, co-developers of the most innovative high-intensity weight training machines on the globe—held the East Coast launch of BILT by Agassi & Reyes on September 10, 2012, at Gym Source’s flagship Manhattan location at 40 East 52nd Street.
The event launched Gym Source’s exclusive East Coast distribution of the entire BILT by Agassi & Reyes line, and served as the public’s first opportunity to view this cutting-edge fitness technology on the Eastern seaboard.
Said Agassi: “Together, Gil and I developed machines with the intent to make me a better player, always recognizing the importance of strength, conditioning and safety. Now, after almost two decades, we wanted to give our gift to an industry and public that seeks and deserves innovation.”
Gym Source will exclusively distribute BILT by Agassi & Reyes throughout the East Coast in all 30 of its retail stores. The line consists of 12 machines, which are all modeled on the exact equipment Agassi used to train during his championship tennis career—and precision engineered to maximize productivity across any desired sport. Designed by Reyes, who trained other world‐class athletes on these machines, BILT by Agassi & Reyes machines are built for high-intensity muscle isolation to help users safely and effectively reach any sports-training goal.
Agassi himself was present at the Gym Source event to greet attendees, sign autographs and demonstrate the equipment.
“The BILT by Agassi & Reyes line is truly unique in that it was built on authenticity, proven by Andre’s championship career. That’s why we’re thrilled to announce our distribution partnership with Gym Source. Gym Source is a respected fitness industry leader, with a proven commitment to quality, safety and service to its discerning clientele,” said Steve Miller, President and CEO, BILT by Agassi & Reyes.
“Andre has shown the world what it means to be a champion. Together with Gil, he’s transforming the industry with a game-changing array of machines that all athletes will enjoy. We’re thrilled to offer BILT by Agassi & Reyes to our customers, who count on us to provide and service high-caliber equipment that gets results. BILT by Agassi & Reyes delivers exactly that,” said Richard Miller, president and CEO of Gym Source.
Anyone seeking more information about the event at Gym Source with Andre Agassi held September 10, 2012, should contact Tom Richard, Marketing Director of Gym Source, at (419) 494-5120 or firstname.lastname@example.org.
ABOUT BILT BY AGASSI & REYES
BILT by Agassi & Reyes changes the game of fitness with a champion‐building legacy. BILT by Agassi & Reyes develops and manufactures strength‐training machines that powered world‐class athlete Andre Agassi to eight Grand Slam titles, co‐engineered by elite fitness trainer Gil Reyes. Located in Las Vegas, BILT by Agassi & Reyes believes it is the spirit of the athlete that defines a champion, not the measure of the victory. Join the game‐changing fitness conversation with BILT by Agassi & Reyes on Facebook (http://www.facebook.com/BILTbyAgassiAndReyes) and Twitter (@AgassiAndReyes): #NeverQuit.
ABOUT GYM SOURCE
Gym Source, headquartered in New York, NY, is America’s largest distributor of residential and commercial fitness equipment—and an undisputed leader in fitness expertise. With 30 stores in 13 states, and more than 200,000 customers in 47 countries, Gym Source maintains its reputation by consistently providing the best customer service and selling only the best equipment. The in-house Gym Source team of fitness experts and service personnel can design, deliver, install and service the fitness needs of any facility.