Houston, TX (PRWEB) August 31, 2012
ByReputation brings about a new service for HVAC promotion marketing using organic search engine optimization, local search directories, and content marketing to help increase new customers. If you would like to get a free HVAC marketing consult from an expert, then please click on the link below:
With search engine optimization, a HVAC business’s ranking will increase in sites such as Google, Yahoo, and Bing. The search trends are then evaluated from past site censuses to locate keywords and/or phrases associated with the highest conversion rate. The search engine specialist then goes into the site and adjusts page components on the site that have the biggest section in the search algorithm. This is done with only white hat and penguin safe techniques.
Receiving at least 100 million hits a month, local search directories Yahoo Local, Yelp, Yellowbook, and the Superpages are vital to HVAC marketing. These directory hits come from customers looking for local businesses with ByReputation focusing on the top 30 local directories. To stand out from the rest of the HVAC businesses in the area, each directory listing is enhanced to stand over other results.
Content marketing is the final piece to HVAC marketing. Creating a blog focused on HVAC retailing, content marketing puts out unique articles pertaining to the HVAC products. These articles and any questions on them are then published about two to three times a week. The Google freshness score is then increased by the constant flow of new content which allows HVAC marketing to show up for more secondary HVAC phrases in search results.