New York, NY (PRWEB) February 24, 2014
Hagan Major, the co-founder of online advertising platform YellowHammer Media Group, will give a presentation on how brands can use display advertising to acquire new customers at Customer Acquisition Unlocked. LivingSocial, Bonobos, and ZocDoc are among the brands which will attend this marketer-only summit on Tuesday, February 25 in New York.
“I’m glad to have the opportunity to share YellowHammer’s display strategies with some of the world’s largest online retailers,” said Hagan. “Online advertising has grown more complex in recent years, but new technologies and tools give advertisers more options than ever before.”
"Making display work for performance-minded brands is one of the most asked for insights and biggest unknowns in the industry. We are excited that YellowHammer will help demystify display by sharing tactical insights from their unique vantage point," said Jay Weintraub, the founder of Grow.co and the program chair of the conference.
The presentation, which will be held at the Chelsea Piers, will give advertisers an overview of the rapidly-changing display landscape. Discussion topics will include ad-serving & media buying technologies, audience targeting, and customer acquisition strategies.
YellowHammer offers a suite of products and services that enable brand and direct response marketers to advertise products and services through online and mobile display advertising. Its platform is built for advertisers who want their online media buys to operate at the intersection between branding and direct response. Recently, it was named #37 on Inc. Magazine’s 500 Fastest Growing Private Companies in America and also named the “Fastest Growing Agency” by The Agency Post having grown 6,740% in three years. Its young management team was also honored in 2012 by the American Business Awards (Stevies) as “Management Team of the Year.”
About Grow.co and Customer Acquisition Unlocked
Grow.co is a customer acquisition think-tank that creates thought-leadership and intimate networking opportunities for acquisition professionals and brands. The inaugural Customer Acquisition Unlocked is a one day summit that shares tactical information for those with CLV goals. Unlocked is the first gathering of customer acquisition professional with content driven by marketers for marketers. No vendors or technology companies can purchase tickets.