Higher Logic Presents on Effective Engagement Strategy for ASAE’s Marketing, Membership and Communications Conference, June 13-14

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VP of Client Engagement Heather McNair to lead session on improving engagement with MGI’s Erik Schonher

Higher Logic's community platform has become a key part of many associations' long-term strategic plan

Higher Logic is attending and participating in next week’s Marketing, Membership and Communications (MM&C) Conference, hosted by The American Society for Association Executives (ASAE) at the Walter E. Washington Convention Center in Washington, D.C.

The event from June 13-14 will bring together hundreds of association executives to collaborate and utilize the latest trends and technologies in the membership and marketing space.

“This is one of our most important conferences of the year,” says Hunter Montgomery, Chief Marketing Officer at Higher Logic. “As member engagement becomes more critical to retention and success, Higher Logic’s community platform has become a key part of many associations’ long-term strategic plan.”

Heather McNair, Higher Logic’s VP of Client Engagement, will lead a session alongside Erik Schonher, VP of Marketing General, Inc., on Monday, June 13 at 4p.m, in Room 152 AB. The session, “Effective Strategies to Improve Engagement, Satisfaction and Retention,” will highlight trends in engagement strategy, including:

  • Applying automation to member outreach and onboarding
  • Tracking member activity and leveraging data analysis with online communities
  • Enacting the right engagement plan for improved retention

Higher Logic will also be in the exhibitor’s hall at Booth #606 for exclusive product demos and an orange Apple Watch giveaway for attendees.

About Higher Logic
Higher Logic is an industry leader in cloud-based community platforms, with over 25 million engaged members in more than 200,000 communities. Organizations worldwide use Higher Logic to bring like-minded people all together, by giving their community a home where they can meet, share ideas, answer questions and stay connected.

About ASAE
ASAE represents more than 21,000 association executives and industry partners representing 10,000 organizations. Our members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. Learn more at http://www.asaecenter.org.

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Amanda Orr
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