This year, we wanted to connect these expert chefs to what's special about Thailand--for example, great beaches and delicious seafood. The TAT campaign offers a natural tie-in.
Bangkok, Thailand (PRWEB) March 5, 2009
Over the past nine years, Bumrungrad International has showcased some of Thailand's best restaurants and hotels through its Great Chefs program. This year, 12 of the country's finest chefs, together with the hospital's nutritionists and food service partner Sodexo, will create healthy menus representing "The Seven Amazing Wonders of Thailand." The Great Chefs 2009 theme thus compliments the Tourism Authority of Thailand's 'Amazing Thailand' campaign to promote the country internationally.
Every year Bumrungrad treats 1.2 million patients from over 190 countries. It is the most popular hospital destination for the world's medical tourists.
"We introduced Great Chefs in 2000 to demonstrate that hospital food doesn't have to be boring," said Mr. Mack Banner, Bumrungrad's CEO. "This year, we wanted to connect these expert chefs to what's special about Thailand--for example, great beaches and delicious seafood. The TAT campaign offers a natural tie-in."
The participating hotels include: Swissotel Le Concorde Bangkok, Pan Pacific Bangkok, Sofitel Centara Grand Bangkok, Banyan Tree Bangkok, JW Marriott Bangkok, Pathumwan Princess, Amari Boulevard, Bangkok Marriott Resort & Spa, Conrad Bangkok, Dusit Thani Bangkok, InterContinental Bangkok, and Courtyard By Marriott Bangkok.
Under the Great Chef program, top hotel chefs work with Sodexo, Bumrungrad's food service partner, to design 12 special menus, each featured for one month of the year. These menus are available at no extra charge, giving patients the opportunity to sample creative dishes from Thailand's culinary experts. The hospital serves over 1,000 Great Chef meals each month.
About Bumrungrad International
Bumrungrad International is one of the largest private hospitals in Southeast Asia, and was Asia's first internationally accredited hospital. Named one of the world's top 10 medical destinations by Newsweek magazine, Bumrungrad won the Award of Excellence in the category of Health Tourism at the 7th Thailand Tourism Awards last September.