spark360 Highlights New Honda Car Dealer in H-Town

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"There's a nice mix of high-end design and down-home customer service taking place at Honda Cars of Katy," says San Miguel.

Houston, TX (Vocus/PRWEB) December 21, 2010

It's hard to tell which shines brighter at Honda Cars of Katy: any new Honda car - or the dealership itself. Barely three years old, the 50,000 square-foot facility just off Interstate 10 in this Houston suburb has the latest design touches and amenities to attract customers.

But as the new spark360 "Social Business Video" profile shows, the building is only half the story. People buy cars from people, not dealerships, and the highly-trained sales associates at Honda Cars of Katy do their part to win over customers. Their work at providing what its executives call the best Honda service Houston has to offer - along with a close-up look at the dealership's features - are found in the profile now available for viewing at http://www.spark360.tv.

Honda Cars of Katy general manager Chris Morrison likens his facility to a Neiman Marcus department store, and works to duplicate that kind of high-end customer experience to stand out in the competitive Houston-area auto dealer market. "When we built the facility we knew how nice it was going to be. Therefore we knew that we were going to be held to a higher standard to take care of the customer," Morrison tells host Renay San Miguel during an interview on the spark360 virtual set. But Morrison adds that the luxurious surroundings won't mean customers can't find an affordable new Honda car here. "We do have a Neiman-Marcus facility but not at Neiman Marcus prices."

The spark360 cameras show off design features such as a large glassed-in children's play area with games and movies, and the Odyssey Cafe, serving breakfast, lunch and dinner for customers and employees. The video tour includes the 40-bay service department, where a typical Honda Accord oil change turns into a speedy NASCAR-style "pit stop" thanks to crews working above and below cars. Honda Cars of Katy also attracts top-quality technicians thanks to air-conditioning that helps ward off Houston's notorious summer heat and humidity.

"I love our technicians," says Honda Cars of Katy service advisor Maxine Vanderwall. "They're quite thorough and honest. They're certified Honda technicians. You just can't get any better. The honesty is what I really like, and the customer service levels. We strive constantly to raise the bar with our customer service."

Taking care of service department employees emphasizes another crucial aspect of Morrison's business model: training. "My number one goal is employee satisfaction," he says. "If I take care of the associates, they'll take care of the customers. With that in mind, we train every day at 8:30 a.m. We give them the proper knowledge to be able to present our product to the customers in a world-class experience."

When it comes to helping customers drive off the lot with a new Honda car, "We want to make it right," says sales associate Javier Balderas. "We want to do it right the first time because if we do it right the first time, you're going to come back, you're going to send us your brothers and sisters, you're going to send us people that you know and you love and you trust."

"There's a nice mix of high-end design and down-home customer service taking place at Honda Cars of Katy," says San Miguel. "Our spark360 story really shows how some car dealerships are really working hard to stand out from the pack in a major market like Houston. Chris Morrison has hit on the 'wow' factor with a shiny new dealership, but he's not forgetting the human factor when it comes to his sales associates taking care of those looking to buy a new Honda car."

About spark360

spark360 is a Web-based business video program that celebrates the spark of entrepreneurship in America by featuring the unique stories of small and middle-market businesses.

spark360 also provides a credible and relevant outlet to get your story to a global marketplace through our exclusive 360 Distribution Social Media Platform. spark360 delivers broadcast-quality, network news-style programs via a comprehensive SEO-optimized “full circle” distribution strategy that reaches every corner of the Internet.

spark360 is a division of Splash Media, L.P. http://www.spark360.tv/

For media inquiries for spark360, please contact: Steven Swaim sswaim(at)spark360(dot)tv

About Splash Media

Splash Media LP, based in Addison, Texas, is one of the largest agencies in the Southwest providing internet marketing, social media marketing and strategic video solutions. Splash offers a unique mix of services that blends interactive digital marketing with Emmy Award-winning video production.

Splash Media’s team of social media and web marketing experts design custom-built strategies including search engine marketing/optimization, website design and social video publishing strategies.

Companies looking to outsource their social media marketing contact Splash Media for expertise in creating online communities, social media monitoring/interaction and content marketing. And since 2004, Splash has delivered web-enabled, custom strategic video solutions for training and communications.

For media inquiries about Splash Media, please contact: Chris Kraft ckraft(at)splashmedia(dot)com

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