Nielsen Selects the ANAQUA Express IP Management Solution

Marketing information leader adopts Anaqua software and best practices to increase IP business process maturity

Boston, MA (PRWEB) January 15, 2009 -- Anaqua, a leading provider of intellectual asset management (IAM) software and services, and The Nielsen Company, the leading provider of marketing information and audience measurement, have entered into a multi-year agreement for the use of Anaqua's IP management software. Under the agreement, Nielsen will use the ANAQUA Express solution to manage its invention disclosure, patent procurement, patent portfolio management and selected patent-related transaction processes.

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Driving and managing the growth in innovation is a strategic thrust for Nielsen as we expand our capability to measure and report across new media formats, channels and markets

After an extensive review, we concluded that Anaqua is the best-in-class IP management platform solution to help bolster our end-to-end IP business processes.

We are delighted to welcome Nielsen into the Anaqua client community

ANAQUA Express delivers advanced IAM capabilities in an affordable package with an implementation process designed for agile IP organizations like Nielsen

"Driving and managing the growth in innovation is a strategic thrust for Nielsen as we expand our capability to measure and report across new media formats, channels and markets", said Gene Potkay, Nielsen's Senior Vice President for Intellectual Property. "After an extensive review, we concluded that Anaqua is the best-in-class IP management platform solution to help bolster our end-to-end IP business processes."

"We are delighted to welcome Nielsen into the Anaqua client community", said Priya Iyer, President of Anaqua. "ANAQUA Express delivers advanced IAM capabilities in an affordable package with an implementation process designed for agile IP organizations like Nielsen".

About Anaqua

Anaqua's software helps leading companies grow and protect company value with an advanced, flexible IAM solution used by more than 20,000 users in over 100 countries to manage more than $500 billion in intellectual assets. Companies have saved tens of millions of dollars in annual IAM costs with Anaqua, while increasing licensing revenue, return on R&D and improving alignment of IA with business goals. The ANAQUA Enterprise IAM solution supports the full IA lifecycle from idea to monetization for all IA categories, including inventions, patents, trade secrets, brands and trademarks. Clients include Microsoft, NXP Semiconductors, Ford, Kimberly-Clark, Diageo, British American Tobacco, Eastman Chemical and The Coca-Cola Company. The recently announced ANAQUA Express is a streamlined, more affordable solution for small and mid-sized enterprises. Anaqua is headquartered in Boston, MA, and has a European head office in London. For additional information please visit http://www.anaqua.com

Anaqua is a registered trademark of Anaqua, Inc. All other trademarks are recognized as proprietary to their owners.

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