Denver, CO (Vocus) June 18, 2008
Two major shifts in the communications world inspired Metro Brokers to take a technology leadership position for their corporate communications. The first product is video. The use of video is still in its infancy, however, video will account for 80 percent of all web traffic by 2010, up from 30 percent today according to industry sources. The availability of broadband internet access worldwide and the high percentage of end users with multi-media devices, such as the iPhone®, has allowed video to explode in popularity and use. The sensory richness of video makes video communication the new standard in the web society.
The second communications vehicle is blogging. Blogs, short for weblogs, are a newer type of communication platform with 24/7 availability and excellent search engine placement. Many real estate companies have been slow to recognize blogs as a powerful communications portal. Once thought to be the fringe voice, blogs are now a staple of the new emerging media and traditional media houses. Metro Brokers Real Estate announced that it would be the first large real estate brokerage to use video and blogs as a pivotal communications technology offering.
Metro Brokers use of a Vlog a industry first
As of today, the world internet community can access http://www.MetroBrokersTV.com and view a number of company video categories ranging from their current TV commercials, rich education media, association member leadership interviews, new broker interviews, charity involvement, top producer interviews and breaking company news and announcements. The benefit to the company members is constant communication through RSS. A blog allows the use of real simple syndication (RSS), which is permission based communication tool that sends all new video blog posts to company subscribers.
"Metro Brokers has based its long term strategy on being the number one real estate technology company and MetroBrokersTV by IPTVBoyz will definitely set Metro Brokers apart from all real estate companies," said Maurice (Moe) Giroux, President of Metro Brokers Real Estate. "Our attention to industry trends outside of real estate have indicated that the use of Vlogs (video and blog) is not a trend but a new standard."
"Our Video Blog application makes it possible for a company to run their own Internet Protocol Television station (IPTV) without the extensive cost of setting up a full blown production studio and crew," said Dirk Freeman, Production Director of IPTVBoyz. "We also realize that video, not found on the net, is just useless digital bits and our video syndication and blog aggregation partners make it possible for every piece of video to be found through Search."
Metro Brokers and IPTVBoyz is the new standard for web 2.0 PR
Metro Brokers is now able to provide to consumers, brokers and industry vendors a transparent and realistic view of their company, people and vision 24/7. Many fortune 500 companies already realize that video is not a cost, but it's a company asset. The return on investment on video and text pushed to the web has longevity and reach unparalleled to other media sources. Traditional PR resulted in bylines, quotes and interviews that ended up in the recycle bin. A company armed with video-based blogging has unlimited access to be indexed and found on the web when an inquiring person searches a phrase or subject.
In addition, the high quality standard of video production and fast turnaround time is a benchmark feature for IPTVBoyz. Poor quality or amateurish video, audio and production are a huge detriments to a companies image. One of the largest changes within online video spectrum is the increasing production quality and the advent of HD.
About Metro Brokers Real Estate
Metro Brokers Real Estate, Inc. is an association of independent real estate brokers who specialize in Colorado residential, commercial and investment properties. Metro Broker's 80 office network of 2,000 highly experienced real estate professionals have been helping buyers and sellers make the most of their real estate transactions since 1976 with 32 years of caring, professional service. Unlike most other real estate companies, Metro Brokers, Inc. is actually owned and controlled by its brokers. For more information please visit http://www.MetroBrokersTV.com
IPTVBoyz is a privately funded media company based in Denver, Colorado, The member partners are able to provide this new synergistic PR tool through combined experience of over 100 years in video production, TV broadcast, Search Engine Optimization, streaming technologies and internet video player technologies. IPTVBoyz was formed to help small to mid level businesses compete against the large national brands. The company's mission is to ensure that each business has the tools, content and features to position themselves with premiere search placement in their respective business genres. For more information, please visit http://www.IPTVBoyz.com
Dirk Freeman of IPTVBoyz, +1-303-800-1006, Dirk(at)IPTVBoyz.com