Los Angeles, CA (PRWEB) March 27, 2012
On February 10, All Nippon Airways Co., Ltd., Japan’s largest airline and the launch carrier of the Boeing 787 Dreamliner, launched the English website, “IS JAPAN COOL?” (https://www.ana-cooljapan.com/) as part of a global online promotional initiative. To tap into the demand for visits to Japan, the website features Japan’s unique culture and sight-seeing spots, such as hot spring spa, sushi-go-round, and karaoke with the visually-stunning photos and videos.
Viewers are invited to vote for whatever they think is cool (or ‘not cool’), and the results are tabulated on the website. This website quickly gained the popularity around the globe after it was mentioned by government officials and famous figures of various countries with strong influence in social media. In the first month after the launch, over 68,000 users have participated in the voting.
As of March 19, the ranking in terms of the subjects with the most votes is as follows:
1. “Omotenashi (JAPANESE HOSPITALITY)” COOL：4,144/NOT SO COOL：99
2. “HIGH-TECH TOILET” COOL：3,399/NOT SO COOL：170
3. “Onsen (HOT SPRING SPA)” COOL：3,206/NOT SO COOL：49
4. “Mt. FUJI” COOL：2,836/NOT SO COOL：50
5. “ULTRAMODERN VENDING MACHINE” COOL：2,690/NOT SO COOL：127
6. “CHARACTER BENTO” COOL：2,644/NOT SO COOL：187
7. “SUSHI-GO-ROUND” COOL：2,264/NOT SO COOL：118
8. “HARAJUKU GIRL” COOL：2,211/NOT SO COOL：469
9. “SOBA” COOL：2,043/NOT SO COOL：105
10. “Izakaya (JAPANESE PUB)” COOL：1,949/NOT SO COOL：177
Currently, the most popular subject is the Japanese traditional spirit of “omotenashi (Japanese hospitality, COOL: 4,144).” It seems that Japan’s famous hospitality, which ANA is often identified with, is greatly appreciated by people of all nationalities. Ranked second is “high-tech toilet (COOL: 3,399),” which has uniquely evolved through Japan’s technology innovation. In the same category, “ultramodern vending machine” is ranked fifth. Examples of other popular subjects are “onsen (hot spring spa, 3rd, COOL: 3,206 )” and “Mt. Fuji (4th, COOL: 2,836)” as symbolic “spots” in Japan, “Harajuku girl” as “subculture,” and “sushi-go-round” and “soba” as “food culture.”
Encouraged by the voting results with "omotenashi" as the "coolest" aspect of Japan, ANA hopes to continue serving our passengers with the upmost Japanese hospitality.
The Japanese airline is also hosting the “COOL CAMPAIGN!” sweepstakes on the website, offering a pair of airline tickets to Tokyo to one lucky winner among those who enter the campaign. So far, nearly 30,000 entries (125,000 page views) have been received from across the world. The campaign ends soon on March 31, 2012.
Contact: Nao Gunji, ANA Public Relations at email@example.com
About ANA Group
All Nippon Airways (ANA) is the ninth largest airline in the world by revenues and the largest in Japan by passenger numbers. Founded in 1952, it flies today to 78 domestic and international cities in a fleet of 228 aircraft serving a network of 163 routes. ANA has 33,000 employees and operates about 1,000 flights a day. In 2010, it carried 43 million passengers and generated revenues of $16bn. ANA has been a core member of Star Alliance since 1999 and more than 20 million members belong to its Frequent Flyer Program (ANA Mileage Club). ANA is the launch customer for the world's newest and most advanced passenger aircraft, the Boeing 787 Dreamliner.