Weymouth, MA; Luton, UK (Vocus) August 24, 2010
InfoTrends has announced the release of a major multi-client study entitled The New Repro: A Study on In-House Production Printing in Europe in 2010 and Beyond. Having conducted a 2009 multi-client study on the U.S. in-plant printing market and a 2005 study on the European in-plant printing opportunity, InfoTrends has a significant existing knowledge base for comparing and evaluating the results of this most recent study.
The in-house print market is an important indicator of the market need for document production. Historically, in-house establishments and Central Reprographic Department (CRDs) have played a leading role in technology adoption. For example, the in-house market’s use of black & white digital printing technologies helped establish the Print-On-Demand market. This study offers insight into the complexity of the evolving in-house landscape, examining the full range of corporate printing services in France, Germany, Italy, the Netherlands, and the United Kingdom.
The focus of the survey was to gain a solid understanding of the operation, requirements, and main influencing factors for in-house printing sites today.
Overall, the results of the study indicate that the in-house market has proved to be resilient in the face of the recession. Many sites expressed that they are not feeling or barely feel affected by the crisis, and plan on keeping up volumes and slowly expanding services. In fact, the only noticeable sign of strained budgets was a low level of technology investments planned for the near future.
Ralf Schlozer, a Director at InfoTrends, stated, “While a lack of near-term investment plans appears to be negative at first glance, the data actually hints at other opportunities. The current lack of investments planned in the near future may create opportunities for value-added services that complement the current commodity-based service models.”
The New Repro: A Study on In-House Production Printing in Europe in 2010 and Beyond examined current ownership and investment plans for hardware and software & solutions, applications, outsourcing, and trends and strategies. For more information or to purchase this study contact Jason Russell at +44 1582 400120 or jason_russell(at)infotrends(dot)com.
InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at http://www.infotrends.com.
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