eCommerce Retailer BabyAge Increases Online Sales Conversions by 22% by Working with WiderFunnel Marketing Optimization
WiderFunnel Marketing Optimization uses A/B testing to deliver a conversion rate lift of 22% for eCommerce Retailer BabyAge.com.
Vancouver, BC (PRWEB) September 25, 2009 -- WiderFunnel Marketing Optimization has released a case study describing how it achieved a conversion rate lift of 22% for leading online retailer BabyAge.com, with easy changes to their product page template.
Born in 1999, BabyAge.com, Inc. is the premiere online retail distributor and manufacturer of pregnancy, infant and juvenile products. BabyAge.com offers the largest assortment of infant and juvenile products on the web, carrying over 25,000 items of both durable and consumable goods. In May 2009, Pennsylvania -based BabyAge.com was recognized by Internet Retailer Magazine as number 280 of the Top 500 websites in the United States based on annual sales revenues.
With an established online presence and solid brand recognition, BabyAge.com generates a steady stream of targeted traffic each month from both paid and organic sources. However, management identified a need to increase the on-site purchase conversion rate and improve the Return on Ad Spend (ROAS) from pay-per-click advertising and saw a conversion improvement opportunity in their current product page design.
When considering how to proceed, BabyAge.com management knew they had to find a rational method to decide which page design changes would actually deliver improved conversions -- without relying on a designer's "gut feeling" -- so the company decided to embark on a conversion optimization strategy.
Without internal resources seasoned in running online conversion optimization tests, BabyAge.com recognized the need to supplement their marketing team with an external specialist services firm experienced in landing page optimization. The firm would create relevant hypotheses and design test page variations that would convert more visitors into paying customers. BabyAge.com engaged WiderFunnel Marketing Optimization because WiderFunnel doesn't just "consult" but provides all the services required to design and execute a conversion rate optimization strategy. The results were outstanding.
Jack Kiefer, Co-Founder, President/CEO, BabyAge.com, Inc. remarked, "WiderFunnel provided the full service for us, from planning our test strategy, to designing the page variations, handling development, and launch. The process was airtight and seamless. We are absolutely delighted with the 22% increase in sales!"
Click here to read the case study.
About WiderFunnel Marketing Optimization - WiderFunnel Marketing Optimization is a Conversion Optimization Services company that provides all the services required to design and execute conversion rate optimization strategies -with a guarantee. WiderFunnel helps both global and regional B-to-B and B-to-C clients improve their lead-generation and eCommerce Conversion Rates by leveraging Analytics for insights and tools such as Google Website Optimizer for A/B/n split-testing and multivariate testing. WiderFunnel plans, designs, codes and delivers clients with website pages that are statistically proven to persuade a higher percentage of web visitors to become leads and customers (no guessing; no "opinions"). Clients include: eBay, Epson; SAP; Alfresco; Outrigger Hotels; Extra Space Storage, and many others.
# # #
Post Comment:
Trackback URL: http://www.prweb.com/pingpr.php/Q291cC1Mb3ZlLUNvdXAtU3VtbS1TdW1tLUNvdXAtWmVybw==
Bookmark -
Del.icio.us |
Furl It |
Technorati |
Ask |
MyWeb |
Propeller |
Live Bookmarks |
Newsvine |
TailRank |
Reddit |
Slashdot |
Digg |
Stumbleupon |
Google Bookmarks |
Sphere |
Blink It |
Spurl
|
