InvisibleHand Makes All Fair in Love and Shopping this Valentine’s Day

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By providing shoppers with better information about the products they need, we’re helping people find the absolute best prices on the things they want and need. What could be sweeter than that?

London, UK and Boston, MA (Vocus) February 12, 2010

InvisibleHand, the free Firefox add-on and extension for Google Chrome, will help shoppers find the best prices on some of the most in-demand gifts for Valentine’s Day this year, including top-selling DVDs, electronics and other gadgets. So far, InvisibleHand has uncovered savings of nearly 20 percent on some of the most popular and romantic Valentine’s Day gifts.

The add-on/extension, which is easily downloadable at the InvisibleHand site, discreetly and automatically alerts users with real-time pricing for popular products at competing Web sites. Using InvisibleHand, shoppers can expect to save big on items like:

•     Uber-romantic book The Twilight Saga: New Moon – list price at a major e-tailer for $9 but InvisibleHand found it for $4.25 less
•     Wii and Xbox 360 Games like Modern Warfare 2 and Dante’s Inferno, good for spending all that together time indoors this cold winter – savings on average of $19
•     Brand new Nokia N900 mobile phone – for staying in touch with your honey no matter where your travels take you – prices vary almost minute to minute but InvisibleHand found 18 percent off ($119) one major retailer’s tag
•     An HDTV, like the Panasonic Viera X1, that your gadget lover has wanted for months – InvisibleHand found better prices for most of the best-selling models (including $133 off the Panasonic)
•     A new digital camera like Canon Powershot SD1200 that the whole family will love – even “hidden” prices on retailers’ sites show up through InvisibleHand.

“Valentine’s Day gifts are about more than just roses and chocolate,” says InvisibleHand Founder Robin Landy. “By providing shoppers with better information about the products they need, we’re helping people find the absolute best prices on the things they want and need. What could be sweeter than that?”

InvisibleHand’s technology, named for Adam Smith’s theory that people make rational economic decisions when they have perfect information, helps to level the playing field for online shoppers, making the process fairer by finding the best prices on many items, including those whose prices are “hidden” by retailers until the check-out process has begun. Retailers often are required to do this because manufacturers ask them to, but InvisibleHand finds the best prices online regardless of retailer/manufacturer agreements.

The fact that InvisibleHand offers real-time pricing is critical: research has shown that shopping price-comparison websites offer prices that are outdated, which can cost consumers at the checkout. InvisibleHand also uncovers “hidden” prices that are not shown by some sites for certain items until consumers put the item in their shopping cart.

About InvisibleHand
InvisibleHand is a free money-saving plug-in for the Firefox web browser. It shows a discreet notification when the product being browsed can be bought for a lower price elsewhere, and provides a link directly to the relevant product page at the competing retailer. InvisibleHand ensures that users no longer need to use price comparison websites by revealing the lowest price regardless of where users shop.

InvisibleHand has identified over $43million in savings for its US users and over £6.5 million in savings for its UK users. It can be downloaded from http://www.GetInvisibleHand.com.

Media Contact:
Meghan Gardner
Version 2.0 Communications
857-222-2864

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